Designation: Brand Content Manager
Location: Client Office Noida (On-site)
Experience: 3+ years
About the Role:
We are looking for a detail-oriented and creatively driven professional to manage e-commerce brand presence, performance creatives, photoshoots and website UI/UX and backend for a leading client in the consumer durables category. The ideal candidate understands how design, communication, and commerce meet to drive sales and brand affinity online.
Key Responsibilities:
E-commerce Management:
- Manage product listings, images, and descriptions across major platforms (Amazon, Flipkart, Reliance Digital, Tata Cliq, Myntra, Zepto, Blinkit, brand D2C website, etc.)
- Coordinate with marketplaces and agencies for campaigns, offers, and content updates
- Track and optimize product visibility, pricing, and reviews
- Monitor platform performance metrics and share insights to drive conversions
Creative & Communication
- Conceptualize and brief digital-first creatives for e-commerce, quick commerce, and social (Amazon A+ pages, banner ads, etc.)
- Coordinate with designers for performance-driven creatives static, video, and GIF formats
- Maintain visual and tonality consistency across digital assets
- Support ATL/BTL campaigns with product visuals, landing pages, and ad copies
Website & D2C Handling
- Oversee regular content updates on the brand's website and D2C shop
- Manage CMS tools (Shopify / WooCommerce / Magento preferred)
- Optimize product pages for SEO and conversion rate
- Liaise with tech and design teams for UI/UX improvements
Analytics & Coordination
- Use tools like Google Analytics, Ads Manager, and marketplace dashboards for performance tracking
- Coordinate with cross-functional teams marketing, brand, design, and agency partners
- Share weekly and monthly performance reports with actionable insights
Qualifications & Skills
- Graduate / Postgraduate in Marketing, Communications, or Digital Media
- 3+ years of experience in e-commerce or digital marketing (preferably in white goods / appliances / electronics)
- Strong understanding of platform algorithms, product cataloguing, and digital campaigns
- Familiar with CMS platforms and digital ad tools
- Excellent communication and coordination skills
- Eye for detail and design aesthetics
- Good to Have
- Experience managing omnichannel digital presence
- Exposure to quick commerce (Blinkit, Zepto, Swiggy Instamart)
- Knowledge of performance marketing creatives and product photography guidelines
What We Offer
- Opportunity to work as a client partner at their office
- Creative autonomy and ownership of digital assets
- Exposure to top-tier marketing, tech, and e-commerce teams
