Brand Consultant - FMCG / Retail

JOB TITLE: Brand Consultant

QUALIFICATION: MBA Marketing (3-7 years of Brand Management experience)

INDUSTRY: RETAIL/FMCG

LOCATION: CHENNAI FULL-TIME POSITIONS

NO OPTION FOR WORK FROM HOME /FLEXI WORKING

SKILLS:

● Must possess strong analytical, problem-solving and project management skills.

● Should have sufficient computer proficiency.

● Should be a good presenter with good command over written and spoken English

● Prioritize projects with little supervision and meet tight deadlines.

JOB DESCRIPTION

● Performing market analysis and analyzing research findings

● Create marketing campaigns based on market and consumer insights

● Creating Annual Marketing Plan and ensuring the implementation of the same.

● Regular end-consumer interactions and documentation

● Regular competition analysis to keep tabs on the competition's communication and

promotions.

● Driving/guiding external creative/advertising/website agencies (online & offline) with the

right brief and insights

● Conducting and collecting product feedback from trade partners end-consumers and

relaying the information in a consumable manner to the management.

● Be the single point of contact for all data, by collecting data and information from client,

libraries and other sources

● Spearheading offline activations (eg: parks, malls, residential communities, etc.) by

working with agencies and client teams.

● Provide insights on the on-ground activities done by the competition

● Proactively keep tabs on new product launches and category innovations

● Maintain a rapport with sales team, trade partners, to gain more insights into consumer

sentiments.

● Conduct periodic market visits.

● Constantly keep an eye out for newer promotional avenues.

● Interviewing clients, customers, competitors and working with client in a team

environment

● Communicating team findings and ideas to the client

● Participating in and leading brainstorming sessions

● Developing and testing hypothesis about clients issues

● Meeting with team members to develop work plans and lay out project strategy

● Planning and conducting online and field research at client site and in market

BEHAVIOURAL TRAITS

● Self-starter and pro-active

● Exhibit willingness to resolve problems.

● Flair for dealing with people