Brand Communications Manager

We are looking for a Brand Communication Manager who can bring consistency, clarity, and distinctiveness to how our brand shows up across all touchpoints. This is a core role responsible for synchronizing brand communication across verticals, building strong recall, and ensuring every piece of communication feels intentional and on-brand.

1. Brand Consistency & Synchronization

• Own and standardize brand communication across all verticals 
• Ensure consistency in tone, voice, messaging, and visual language
• Act as the central authority for all brand-related decisions

2. Messaging & Positioning

• Define and refine brand narratives, value propositions, and communication frameworks
• Translate complex offerings into simple, compelling messaging for a B2C audience
• Ensure clarity and consistency across campaigns, landing pages, ads, and internal communication

3. IP Development & Naming

• Lead the naming and conceptualization of brand IPs (campaigns, series, initiatives, programs)
• Build memorable, scalable, and differentiated brand properties
• Ensure naming aligns with overall brand strategy and positioning

4. Content & Creative Direction

• Work closely with design and content teams to guide execution
• Provide direction on creatives, layouts, and storytelling approaches
• Ensure communication is not just correct, but effective and impactful

5. Understanding Customer Psychology

• Deeply understand customer behavior, motivations, and pain points
• Apply consumer psychology to craft high-converting and relatable communication
• Continuously refine messaging based on audience response

6. Cross-functional Collaboration

• Collaborate with performance marketing, sales, product, and academic teams
• Ensure all functions are aligned with the brand narrative
• Bridge the gap between strategy and execution

7. Brand Analytics & Optimization

• Track and evaluate performance of communication (CTR, engagement, conversion impact)
• Identify what messaging works and scale it
• Continuously iterate based on data and insights

• Experience: Minimum 2+ years in brand, content, or communication roles
• Must-have: Strong B2C experience (consumer-facing brands)
• Experience in edtech or high-involvement categories is preferred
• Proven ability to manage and scale brand communication across channels
• Strong understanding of consumer psychology and messaging
• Working knowledge of design principles and visual communication
• Excellent writing, storytelling, and conceptual thinking skills
• Ability to balance creativity with data and business outcomes

• Someone who thinks in systems, not just creatives
• Strong sense of taste and brand judgment
• High ownership with attention to detail
• Ability to say no to anything that weakens the brand