Responsibilities
Marketing Campaigns & Growth
- Plan, implement, and optimize campaigns across digital, social, influencer, and offline channels.
- Leverage data and analytics to monitor campaign performance, improve engagement, and drive conversions.
- Develop initiatives to increase brand visibility, market share, and consumer loyalty.
Partnership & Community Development
- Build and maintain strong relationships with early learning educators, parenting networks, child development experts, and retail partners.
- Plan and execute events, workshops, and experiential activations to enhance brand engagement.
- Foster a loyal community of parents and advocates for Dabble products.
Public Relations & Collaborations
- Identify and manage strategic partnerships with like-minded brands, influencers, and educational institutions.
- Secure media coverage in parenting, lifestyle, and sustainability publications to strengthen brand authority.
- Represent Dabble at relevant expos, fairs, and trade shows.
Lead Generation & Sales Support
- Work closely with the sales team to design and manage lead generation funnels.
- Prepare impactful brand presentations, proposals, and pitches for potential partners and distributors.
- Track lead-to-conversion performance to ensure marketing efforts directly contribute to revenue goals.
Cross-Functional Coordination
- Collaborate with product, creative, and operations teams to ensure smooth execution of campaigns and product launches.
- Align closely with the founder on strategic priorities and growth targets.
- Share regular performance updates, insights, and recommendations for continuous improvement.
Education: Bachelor's degree in Marketing, Communications, Brand Management, or related field. Master's degree/MBA preferred.
Experience: 1+ years in brand marketing, communication, or digital marketing preferably in consumer goods, parenting, or lifestyle brands.
Proven track record in developing and executing multi-channel marketing campaigns that drive measurable results.
