Brand Communication & Editorial Lead

Fresher

Save

Early Applicant

Job Description

The Role

Key Responsibilities :

Develop and oversee all editorial content: collection narratives, essays, interviews, campaign copy, website and advertising copy.
Manage and supervise in-house content writers and freelance writers to uphold consistency and depth.
Represent the brand at key events, cultural initiatives, partner collaborations, and select media opportunities.
Participate in conversations and engagements that further creative and cultural positioning.
Uphold and communicate the brand's values and point of view with discretion, elegance, and clarity
Craft press materials and brand stories for media outreach, feature placements, and founder profiles.
Support relationships with editors, stylists, and media professionals to build a meaningful press presence.
Work alongside leadership and external PR partners to shape public narrative.
Conceptualise and script in-store experiences, brand activations, cultural collaborations, and installations.
Guide messaging, visual storytelling, and communication surrounding exhibitions and launches.
Ensure experiential alignment between product, space, and narrative
Align communication with broader creative and commercial goals.
Collaborate closely with product, design, retail, and leadership teams to ensure cohesion in brand presentation.
Uphold brand integrity and discretion across all channels and external-facing initiatives.

Requirements

Ideal Profile:

Deep cultural literacy and sensitivity to language, materiality, and nuance.
Proven experience in editorial leadership, luxury PR, or strategic brand storytelling.
Refined writing and editing abilities with an aesthetic that values restraint, depth, and clarity.
Comfortable representing the brand at key forums and events in a thoughtful, observant, and well-prepared capacity.
Strategic thinker with the ability to execute across details, teams, and timelines.

Benefits