Description
We are seeking an experienced Brand/Category Manager to join our team in India. The ideal candidate will have 6-10 years of experience in brand management, with a proven track record of developing and executing successful marketing strategies.
Responsibilities
- Develop and implement brand strategies to enhance market presence.
- Conduct market research and analyze consumer insights to inform product positioning.
- Manage marketing campaigns across various channels to drive brand awareness and sales.
- Collaborate with cross-functional teams, including sales, product development, and finance, to ensure brand alignment.
- Monitor and report on brand performance metrics, adjusting strategies as needed.
- Oversee product lifecycle from concept to launch, ensuring alignment with brand objectives.
- Build and maintain relationships with external partners and stakeholders.
Skills and Qualifications
- MBA or equivalent degree in Marketing or Business Administration.
- Strong analytical skills with experience in market research and data analysis.
- Proficiency in digital marketing tools and platforms.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively in a team-oriented environment.
- Strong project management skills with attention to detail.
- Knowledge of consumer behavior and market trends.
