Job Description

Description

We are seeking a dynamic Brand / Category Manager for our Health & Personal Care segment in India. The ideal candidate will have a proven track record in brand management, with a focus on driving growth and innovation within the category. This role requires a strategic thinker who can analyze market trends and consumer insights to develop effective marketing strategies.

Responsibilities

Develop and execute brand/category strategies for Health & Personal Care products in India.
Conduct market research to identify trends, consumer needs, and competitive landscape.
Collaborate with cross-functional teams including marketing, sales, and product development to drive brand initiatives.
Manage product lifecycle from concept to launch, ensuring alignment with brand vision and goals.
Analyze sales data and consumer insights to optimize marketing efforts and product offerings.
Develop promotional campaigns and monitor their effectiveness to enhance brand awareness and sales.

Skills and Qualifications

Bachelor's degree in Marketing, Business Administration, or related field.
3-6 years of experience in brand management, category management, or a related field.
Strong analytical skills with the ability to interpret data and market trends.
Excellent communication and interpersonal skills for collaboration and presentations.
Proficient in using marketing analytics tools and software.
Creative thinking with a strong understanding of consumer behavior in the Health & Personal Care sector.