Brand Associate (ORM)

Job Title: Brand (ORM) Associate Job Role

Location: Hyderabad (Onsite)

About NxtWave

NxtWave is one of India's fastest-growing tech upskilling platforms and a World Economic Forum Technology Pioneer (2024). We are an official partner of the National Skill Development Corporation (NSDC), on a mission to bridge the gap between education and employability.

With learners across 35+ states & UTs, our alumni work at 2,000+ companies including Google, Amazon, Nvidia, Goldman Sachs, Oracle & Deloitte.

Backed by 275 crore in funding, founded by leaders from Amazon, IIT Bombay, IIT Hyderabad & IIT Kharagpur, and featured in Forbes 30 Under 30 India (2024) NxtWave is reshaping tech education in India.

Role Overview

We are looking for a proactive Brand (ORM) Associate to strengthen NxtWaves digital presence, protect brand credibility, and enhance student trust across online platforms.

Youll monitor brand conversations, address student queries, build positive brand sentiment, and identify strategic engagement opportunities across reviews, forums, and social platforms.

Key Responsibilities

Customer Feedback & Crisis Handling

• Act as first point-of-contact for online queries & reviews
• Respond to student feedback and escalate cases to internal teams
• Maintain consistent brand tone & empathy across platforms
• Manage sensitive concerns with discretion & urgency

Brand Reputation & Community Building

• Build and engage communities on Reddit, Quora & LinkedIn
• Participate in relevant discussions to boost brand credibility
• Manage Google Business reviews across multiple locations
• Identify advocates, success stories & influencer opportunities

Monitoring, Reporting & Insights

• Track daily brand mentions, sentiment, and reputation risks
• Use listening tools (Brand24, Mention, Google Alerts, etc.)
• Prepare weekly insights reports with actionable suggestions
• Spot trends, recurring issues & reputational opportunities

What We're Looking For

• 6 months 2 years experience in Brand / ORM / Social Media / Community / Digital PR
• Excellent written communication & emotional intelligence
• Strong understanding of Reddit, Quora, LinkedIn & YouTube culture
• Working knowledge of SEO/SERM is a bonus
• Strong judgment, active listening & brand sensitivity
• Ability to work cross-functionally & thrive in fast-paced environment

Education

• Bachelor's or Master's in Marketing, Communications, PR, or related field

Why Join NxtWave

• Work with founders & business leaders shaping India's tech talent revolution
• Be part of one of the most data-driven and cross-functional teams
• Opportunity to lead brand trust & student experience initiatives
• Exposure to AI-led transformation & high-growth systems
• Steep learning curve, rapid career growth & real impact