Internshala is India's leading job search and online training platform, with over 21 million candidates and 300,000 registered companies. Our platform offers a comprehensive database of internship listings, fresher job openings, and full-time job vacancies to help individuals find opportunities that align with their interests and skills.
We are looking for an Associate - Brand who can think creatively, execute decisively, and own campaigns end-to-end. This role blends viral campaign ideation, partnerships and outreach, strong copywriting, and data-backed execution to drive growth for Internshala's Internships and Fresher Jobs segments.
Key Responsibilities
- Campaign Ideation: Conceptualise and design high-impact, viral Top-of-Funnel (ToFu) campaigns that drive awareness and discovery at scale.
- Partnerships & Outreach: Identify, pitch, and execute strategic partnerships and collaborations with brands, communities, platforms, and creators.
- End-to-End Execution: Own campaign execution across on-product, email, push notifications, WhatsApp, and social media, from brief to launch.
- Creative Copywriting: Craft compelling campaign narratives and copy across marketing and product touchpoints.
- Cross-Functional Collaboration: Work closely with design, product, data, performance, influencer, and social teams to take campaigns live seamlessly.
- Performance Tracking: Monitor campaign performance, derive insights, and optimise for impact through data-driven decisions.
- Market & Audience Insights: Track industry trends, competitor activity, and audience behaviour to inform campaign strategy.
Whom are we looking for
Someone who has:
- 13 years of experience in brand marketing, digital marketing, or campaign management.
- Strong copywriting and creative storytelling skills.
- Hands-on experience in partnerships and outreach, including pitching ideas and executing collaborations with external stakeholders.
- Experience or strong interest in Top-of-Funnel (ToFu) campaigns and brand-led growth initiatives.
- Ability to think analytically and measure campaign performance.
- Exposure to influencer marketing, social media campaigns, or digital ads is a plus.
- Strong stakeholder management and cross-functional collaboration skills.
- A self-starter mindset, comfortable operating in a fast-paced, high-growth environment.
Location - Internshala, 9th Floor, Iris Tech Park, Sector 48, Gurugram (this is a full-time work from office role)
Compensation - 4LPA - 7LPA
Start date - Immediately
