Brand Associate

Brand Associate — Dhatri Farms (Traditional Food Brand)

Nerul, Navi Mumbai · Full-time, in office (Mon–Fri) · Saturday half-day, work from home

SALARY

- Strong candidates with relevant experience: direct full-time role at 30,000–35,000 per month, with a 2-month probation period

- Others: 2-month paid internship at 10,000 per month, then full-time at 30,000–35,000 per month based on performance

LOCATION

Our office in Nerul, Navi Mumbai. Candidates must live in Navi Mumbai or within easy commute.

ABOUT DHATRI

Dhatri Farms makes traditionally processed staples: stone-ground flours, hand-pounded rice, unpolished dals, millets and seeds. We are building a brand people can trust with the food they eat every single day. We sell on Amazon and our own website (www.dhatriagro.com) and are expanding into quick commerce, other marketplaces and modern retail. We are a small, founder-led, DPIIT-recognised startup (Hiranyagarbhini Annam Pvt. Ltd.).

WHY JOIN NOW

Dhatri is at an early, fast-growing stage. Over the next 6–8 months we plan to expand into quick commerce, new marketplaces and modern retail, and the team will grow with it. You'll be joining as part of the founding team: direct work with the founder, real ownership of your area, and room to grow as the company grows.

Founding team members will be considered for ESOPs (employee stock options). These will be discussed after 6 months of joining, in FY28, based on performance.

THE ROLE

You will work directly with the founder and be the person who makes things happen across the brand. That means marketing, customer engagement, new sales channels, partners, and the paperwork that comes with growth. This is an all-rounder role. You'll do something different every day, and you'll learn how a consumer brand is built from the inside.

WHAT YOU'LL DO

Marketing & content

- Plan and run WhatsApp marketing campaigns: festive offers, new launches, repeat-order reminders. Keep our WhatsApp catalogue and store updated.

- Post and schedule content on Instagram and other social channels

- Plan and help shoot photo and video content for the brand, at our unit, in the kitchen and on farms

- Brief and coordinate our designer, video editor, ads specialist and social media agency, and track every deliverable to its deadline

- Check packaging artwork and product images against our checklist: nutrition values, FSSAI declarations, barcodes, claims

Channels & listings

- Create and update product listings on Amazon, Flipkart, our Shopify website and new platforms

- Get Dhatri onboarded on quick-commerce platforms and marketplaces such as Zepto, Swiggy Instamart and Flipkart: research requirements, prepare documents, submit applications and follow up until we're live

- Raise and resolve Amazon Seller Support cases for listings, account health and policy issues

Growth & admin

- Research government schemes, subsidies, startup programs and funding opportunities. Prepare applications and track them to completion.

- Support investor and partner communication: prepare data, decks and documents

- Represent Dhatri at events, exhibitions and startup programs when needed

Customers

- Reply to customer messages on WhatsApp, Instagram and email

- Collect customer feedback and share patterns with the founder

Operations backup

- In your first month, you will learn our complete packing, dispatch and order process

- When the Operations Executive is on leave or during festive peaks, you will run operations yourself

WHAT'S HARD ABOUT THIS ROLE

We are small, and there is no process manual yet. You'll help write it. The work is wide: one hour is a WhatsApp campaign, the next is a government portal, the next is packing orders. Details matter, because one wrong number on a nutrition panel means reprinting thousands of packs. The founder sets direction and decides which channels and opportunities to pursue. Your job is to research, execute and follow through. If you want one narrow specialisation, this isn't the right fit.

YOU SHOULD HAVE

- A graduate degree

- Clear written and spoken English

- Comfort with computers, Google Sheets and AI tools such as ChatGPT or Claude

- Comfort with paperwork and online application portals, and with following up persistently by email and phone

- A quick-learner attitude. You may know Amazon but not Flipkart or Zepto, and you should be able to figure them out.

- Must live in Navi Mumbai or within easy commute of Nerul

STRONG BONUS

- 1–2 years in a D2C brand or e-commerce business, especially hands-on Amazon Seller Central or Shopify work

- All-round experience across marketing, listings, customers and operations. We prefer this over experience in only one area, such as only digital marketing.

- Food, FMCG or packaged goods experience

- Marathi or Hindi

TO APPLY

Fill in the application form (it includes a short task): https://docs.google.com/forms/d/1618HtFTDkipFyeWkkoXuGzWMmDicrN-TXmqZNcg490Y/viewform

You can also email your CV to [Confidential Information] with the subject line Brand Associate – [Your Name].

Know more about us: www.dhatriagro.com