Role Overview
This role focuses on driving brand growth, marketing initiatives, and leveraging data-driven insights to improve website performance and conversions.
Experience Level: 3 years
Responsibilities
Brand & Marketing
- Conduct brandaudits across websites, platforms, and customer journeys to identify gaps and growth opportunities
- Partner with clients to definebrandvision, positioning, andgrowthgoals
- Translate client requirements into actionable plans and ensure smooth coordination across stakeholders
- Develop and own end-to-end project delivery by coordinating design, content, and development teams
Good to Have
- Analyse user behavior and funnel performance to identify improvement opportunities
- Develop and support A/B testing and experimentation initiatives
- Contribute to data-backed hypotheses and short-term conversion growth roadmaps
- Experience with GA4, Shopify, or similar analytics/platform tools
- Working knowledge of CRO, experimentation, and user analytics is a plus
Skills & Requirements
- Strong understanding of brand and marketing strategy
- Experience working with creative teams and developer teams
- Excellent project and stakeholder management skills
- Ability to translate insights into clear action plans
- Strong communication, collaboration, and ownership mindset
