Syfe is APAC's largest and fastest-growing digital wealth platform, trusted with over US$10 billion in assets. We are fundamentally changing how hundreds of thousands of people across Asia-Pacific build wealth through a holistic approach to managing money rather than just pushing investment products. Backed by world-class investors and recognised as a leader in WealthTech, we are a team of passionate builders creating the future of wealth management.
The Right Profile
We are looking for a Brand Art Director with strong design management experience. This candidate will work closely with the Head of Brand and Creative to develop Syfe's design framework and put forth our brand for the world to see. While it's not necessary to already have a deep understanding of finance, you should be keen to learn about investing. If you would like to design and showcase a brand that helps everyday people wrangle their hardest money problems, you are the one we are looking for.
Key Responsibilities
- Lead, ideate and execute design work for TTL and digital creative campaigns, across Singapore, Australia and Hong Kong.
- Collaborate with the performance advertising team to execute and develop a creative optimisation framework.
- Be the central point of contact for all print collateral across markets
- Partner with external agencies on the execution and conceptualisation of creative work.
- Support the product team on the production/acquisition of brand-aligned design assets.
- Art Direction of static storyboards for the motion team to translate into motion graphics/animations.
- Development and governance of internally developed branding across creative and media touch-points.
Minimum Qualifications
- 5-7 of years working experience either in an agency or an in-house design role.
- Proficiency with Photoshop, Illustrator, and Figma.
- A strong creative portfolio, demonstrating a diversity of high quality work.
- A strong familiarity with leading generative AI tools for asset creation.
Preferred Qualifications
- Strong interpersonal skills and ability to work effectively with marketing teams across regions
- Prior experience working on brand guidelines and brand marketing campaignsPrior experience working with product teams and some understanding of product design processes and requirements
- Ability to handle a varied and diverse workload, while ensuring accuracy, timeliness and a high degree of attention to detail and a commitment to continuous process improvement
- Passionate, dependable and able to work independently and collaboratively
- Prior experience in a finance or investment related company is a plus
Come As You Are
We believe in the power of diversity and are dedicated to creating a welcoming and innovative environment for all our employees. So we embrace and encourage applications from candidates of all backgrounds and provide equal employment opportunities for all.
Due to the volume of applications, we regret that only shortlisted candidates will be notified.
