Company Description ELECTRICBUY, established in 2021 in Kerala, India, is a specialized platform for sourcing electrical, mechanical, and solar products and services. Through a user-friendly e-commerce website, mobile app, and a state-of-the-art Experience Centre, the company offers end-to-end solutions from product selection to delivery and installation. A highly experienced team supports customers with innovative technology and cost-effective options tailored to diverse needs. ELECTRICBUY operates through three key divisions: Solar Installation with interactive online workflows, a Trading Division for high-quality products via e-commerce, and Electricbuy Arabia, which serves customers across Saudi Arabia through an exclusive platform for products and services.
Role Description The Brand and Marketing Manager for the Calicut region will lead brand-building and marketing activities to grow ELECTRICBUY's presence in Kozhikode. This full-time, on-site role involves developing and executing regional marketing campaigns, managing local brand visibility, and coordinating promotional activities across digital and offline channels. The manager will analyze market trends, track campaign performance, and collaborate with sales and operations teams to ensure consistent messaging and customer engagement. Key responsibilities include managing regional partnerships, overseeing event and in-store branding, and ensuring that marketing initiatives align with the company's overall brand strategy and business goals.
Qualifications
- Brand management and marketing strategy skills, including regional campaign planning and execution.
- Digital marketing capabilities such as social media management, basic SEO/SEM understanding, and content coordination.
- Strong communication, presentation, and stakeholder management skills for working with internal teams and external partners.
- Analytical skills for market research, competitor analysis, and performance reporting using relevant tools.
- Proven experience in marketing or brand management, ideally within e-commerce, retail, or technology-driven businesses.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Ability to work on-site in Kozhikode, manage multiple projects, and adapt to a fast-paced environment.
- Knowledge of the electrical, mechanical, or solar product sectors in Kerala or the broader region is an advantage.
