Brand and Marketing Manager

Ammy's Coffee is seeking a creative, data-driven, and execution-focused Brand Manager / Marketing Manager to lead the growth and visibility of the brand. This role will be responsible for developing and executing marketing campaigns, managing social media and content strategy, coordinating influencer and PR activities, driving customer engagement, and ensuring brand consistency across all touchpoints.

The ideal candidate should combine strategic thinking with hands-on execution and have experience building consumer brands, preferably in the food, beverage, café, or lifestyle sectors.

Key Responsibilities

Brand Management

* Own and maintain the brand identity, voice, and positioning of Ammy's Coffee.

* Ensure consistency across stores, packaging, social media, website, and marketing materials.

* Develop initiatives that strengthen brand awareness and customer loyalty.

Marketing Strategy & Campaigns

* Plan and execute monthly, quarterly, and annual marketing calendars.

* Launch promotional campaigns, seasonal offerings, and new product launches.

* Monitor campaign performance and optimize based on results.

Digital Marketing & Social Media

* Manage the brand's social media presence across Instagram, Facebook, YouTube, and emerging platforms.

* Develop content strategies that drive engagement, reach, and conversions.

* Coordinate with designers, photographers, videographers, and content creators.

Influencer Marketing & PR

* Build relationships with influencers, creators, media outlets, and local communities.

* Plan influencer collaborations and PR campaigns.

* Organize product seeding, reviews, and brand partnerships.

Customer Growth & Retention

* Develop customer acquisition and retention initiatives.

* Manage loyalty programs, referral campaigns, and community-building activities.

* Gather customer insights and feedback to improve marketing effectiveness.

Creative & Content Development

* Oversee the creation of photoshoots, videos, advertisements, and marketing collateral.

* Ensure all content aligns with brand guidelines and business objectives.

* Generate innovative campaign ideas that help the brand stand out.

Market Research & Competitive Analysis

* Monitor industry trends, competitors, and consumer behavior.

* Identify new opportunities for growth and brand expansion.

* Provide recommendations based on market insights and performance data.

Performance & Reporting

* Track key marketing metrics and prepare regular performance reports.

* Manage marketing budgets and maximize return on investment.

* Present insights and recommendations to leadership.

Preferred Qualifications

* 3–8+ years of experience in brand management, marketing, or digital marketing.

* Experience in food & beverage, café, QSR, hospitality, retail, or consumer brands preferred.

* Strong understanding of social media marketing, influencer marketing, and content creation.

* Excellent communication, project management, and analytical skills.

* Ability to manage multiple campaigns and stakeholders simultaneously.

Key Success Metrics (KPIs)

* Brand awareness and reach

* Social media growth and engagement

* Customer acquisition and retention

* Campaign ROI

* Influencer campaign performance

* Website traffic and lead generation

* PR coverage and brand mentions

* Revenue contribution from marketing initiatives

Reporting To

Founder/ Managing Director