Brand and Growth Marketing Manager

About EMPOR:

EMPOR is one of India's leading B2B Growth Marketing companies, helping global technology brands build pipeline, engage enterprise decision-makers, and accelerate business growth.

For over a decade, we've partnered with some of the world's most respected technology companies to design and execute high-impact demand generation, executive engagement, audience acquisition, and field marketing programs across India.

As we enter our next phase of growth, we're investing significantly in our own brand.

A new digital experience. Stronger thought leadership. Richer customer stories. Smarter marketing systems. Better employer branding. Deeper market authority.

We're looking for someone who wants to build that journey with us.

What You'll Own:

• Strengthen EMPOR's brand across customer, client, partner, and talent touchpoints.
• Drive consistent messaging, positioning, and storytelling across all channels.
• Build category authority through thought leadership, research, and original content.
• Ensure brand consistency across marketing, sales, and corporate communications.
• Manage and continuously improve the corporate website.
• Plan and develop landing pages and conversion journeys.
• Work closely with website partners and developers.
• Drive SEO strategy and organic growth.
• Publish and manage case studies, blogs, and customer stories.
• Optimise user journeys through data and analytics.
• Improve website performance and conversion metrics.
• Develop case studies, customer success stories, executive interviews, industry reports, LinkedIn thought leadership, campaign narratives, sales enablement content, website copy, and employer branding content.
• Turn successful client engagements into compelling marketing stories.
• Plan and execute marketing campaigns and email marketing initiatives.
• Work with marketing automation, website analytics, GA4, UTM governance, conversion optimisation, and marketing dashboards.
• Track marketing performance and use data-driven insights to improve campaigns.
• Own and continuously improve corporate presentations, capability decks, service brochures, credentials, proposal templates, and case study libraries.
• Lead employer branding initiatives, including careers communication, Great Place to Work® campaigns, company culture storytelling, recruitment marketing, and employee advocacy.
• Leverage AI, automation, and emerging marketing technologies to improve productivity, creativity, and campaign effectiveness.
• Continuously explore better ways of creating, distributing, and measuring marketing initiatives.

What We're Looking For:

• 5–8 years of experience in Brand, B2B, or Growth Marketing.
• Experience in enterprise technology, SaaS, B2B marketing, or agency environments.
• Excellent writing, storytelling, and communication skills.
• Strong understanding of digital marketing, SEO, and content strategy.
• Experience managing websites and marketing assets.
• Strong project management skills with exceptional attention to detail.
• Familiarity with CRM and marketing automation platforms is preferred.
• Hands-on experience with AI tools for marketing and content creation is a strong advantage.
• Ability to manage multiple projects and work across strategy and execution.
• Strong ownership mindset with the ability to work independently and closely with leadership.