Brand & Social Media Manager

About the Role

We are looking for a communications professional who is passionate about building brands, shaping corporate narratives and creating meaningful engagement across digital and media platforms.

This role is responsible for strengthening the company's external presence by developing compelling communication strategies, managing corporate messaging and driving consistent brand visibility across multiple channels. The ideal candidate is equally comfortable thinking strategically, writing compelling content, managing stakeholders and executing communications with attention to detail.

This is a highly collaborative role that works closely with leadership, business teams and creative teams to ensure that every communication reflects the company's values, expertise and long-term vision.

Key Responsibilities

Brand & Corporate Communications

• Develop and execute integrated communication plans that support the company's business objectives and brand positioning.

• Create compelling corporate narratives that communicate the company's expertise, culture and achievements to diverse audiences.

• Draft and review a wide range of communication materials including articles, announcements, leadership messages, reports, presentations and corporate publications.

• Ensure consistency in messaging, tone and brand identity across all communication touchpoints.

• Support senior leadership with executive communications, industry speaking opportunities and thought leadership initiatives.

• Identify opportunities to enhance the company's visibility and reputation across relevant communication channels.

Social Media & Digital Presence

• Own the strategic direction and day-to-day management of the company's social media presence.

• Build engaging content plans that balance business priorities, industry insights, employer branding and corporate storytelling.

• Drive audience engagement through timely, relevant and meaningful interactions.

• Continuously evaluate platform trends, audience behaviour and emerging formats to improve digital communication effectiveness.

• Collaborate with creative teams to deliver high-quality visual and multimedia content that aligns with the brand.

Public Relations & Reputation Management

• Support media engagement activities that strengthen the company's industry presence and credibility.

• Build and maintain positive relationships with external agencies, media partners and other communication stakeholders.

• Evaluate communication opportunities and provide recommendations based on business relevance and potential impact.

• Assist in managing external communications during sensitive or high-visibility situations while maintaining consistency and professionalism.

• Monitor media coverage, industry conversations and public sentiment to identify opportunities and potential reputational risks.

Content Strategy & Storytelling

• Develop content strategies that position the company as a trusted industry voice.

• Translate technical and business information into clear, engaging and audience-focused content.

• Drive the development of long-form and short-form content across digital, print and multimedia platforms.

• Encourage knowledge sharing by working closely with subject matter experts across the organisation.

• Maintain high editorial standards across all published communications.

Brand Stewardship

• Act as a guardian of the company's visual identity, messaging framework and communication standards.

• Ensure brand consistency across campaigns, publications, digital platforms and corporate assets.

• Support the continuous evolution of communication guidelines, templates and best practices.

• Promote a culture of clear, professional and impactful communication throughout the organisation.

Performance & Continuous Improvement

• Define meaningful communication metrics and regularly evaluate performance across channels.

• Generate insights from analytics and stakeholder feedback to optimise communication strategies.

• Stay informed about industry developments, communication trends and emerging technologies.

• Recommend innovative ideas, formats and tools that enhance audience engagement and communication effectiveness.

Skills & Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing or a related discipline.

• 5–8 years of experience in Brand Communications, Corporate Communications, Public Relations or Digital Communications.

• Exceptional written and verbal communication skills with strong editorial judgement.

• Proven ability to simplify complex concepts into engaging and impactful content.

• Experience managing corporate social media platforms and digital communication strategies.

• Strong understanding of brand management, reputation building and stakeholder communications.

• Excellent planning, organisation and project management skills.

• Ability to manage multiple priorities in a fast-paced environment while maintaining high quality standards.

• A proactive mindset with strong ownership and attention to detail.

• Familiarity with modern communication technologies, AI-assisted productivity tools and digital content platforms will be an advantage.

What Success Looks Like

• A strong, consistent and credible brand presence across all communication channels.

• Engaging content that strengthens relationships with customers, employees, partners and industry stakeholders.

• Thoughtful communication strategies that enhance brand reputation and industry visibility.

• Timely, high-quality execution of communication initiatives with measurable impact.

• Continuous innovation in how the company communicates, engages and tells its story.