Brand & Product Lead

JaCaCo and its associated brands operate across premium chocolate, food and personal care products. We focus on building thoughtfully designed products where packaging, product experience and brand identity work together to create lasting consumer trust.

We are looking for a Brand & Product Experience Lead who can help shape how our products are experienced — from packaging and brand positioning to product storytelling across multiple brands.

This role will work closely with founders, product teams and designers to ensure a consistent and premium brand presence across all touchpoints.

• Lead brand positioning and product storytelling across our brands
• Guide packaging strategy and development in collaboration with the design team
• Ensure packaging aligns with brand positioning and target price points while maintaining a premium aesthetic
• Work with external agencies, printers and packaging vendors to execute packaging projects
• Support new product launches with strong brand communication and visual consistency
• Maintain a coherent brand language across packaging, digital and marketing assets

• 6–12 years experience in brand management, product marketing or brand strategy roles
• Experience working with consumer products, food, personal care or lifestyle brands
• Strong understanding of premium brand positioning and packaging aesthetics
• Ability to collaborate effectively with design teams and external partners
• Practical understanding of how packaging decisions align with target price points and product positioning

Someone who:

• Has a strong sense of brand and consumer psychology
• Understands how packaging influences perceived value and shelf impact
• Balances creativity with practical commercial thinking
• Enjoys building brands thoughtfully over time

Opportunity to shape the visual and product experience of growing brands across chocolate, food and personal care categories while working closely with the founders.