Location: Mayapuri, Delhi
Employment Type: Full-time
Role Overview
We are seeking a dynamic and driven
Brand & Marketing Executive to assist in launching and promoting our in-house lingerie/innerwear brand. The candidate should have experience in brand development, distributor engagement, and marketing within the apparel or lingerie industry.
Key Responsibilities
- Conduct market research and competitor analysis to support brand creation.
- Assist in defining and executing brand strategies in alignment with business goals.
- Engage with distributors, market chains, and offline/online retailers to expand market presence.
- Utilize industry experience in the lingerie segment to develop effective marketing initiatives.
- Drive marketing efforts across e-commerce platforms and B2B channels.
- Meet with potential distributors, present offerings, and finalize deals.
- Build and maintain relationships with retail partners for improved shelf presence and visibility.
Requirements
- Prior experience in brand or trade marketing, preferably in the innerwear or fashion segment.
- Hands-on experience with distributors, retail chains, and e-commerce platforms.
- Strong understanding of both B2B and B2C marketing.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to manage multiple priorities in a fast-paced environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 2+ years of relevant industry experience.
