Job Summary
We are looking for a creative and data-driven Brand & Digital Marketing Manager to lead our brand positioning and digital marketing initiatives. This role will be responsible for building a strong, consistent brand presence while driving growth through effective digital campaigns across multiple platforms.
Key Responsibilities
Brand Management
- Develop and execute brand strategy to strengthen brand awareness and market positioning
- Ensure consistent brand messaging across all digital and offline touchpoints
- Manage brand guidelines, tone of voice, and visual identity
- Lead brand campaigns, product launches, and storytelling initiatives
- Conduct market research and competitor analysis to refine brand strategy
Digital Marketing
- Plan, execute, and optimize digital marketing campaigns across SEO, SEM, social media, email, and content marketing
- Manage paid media campaigns (Google Ads, Meta, LinkedIn, etc.) with a focus on ROI
- Oversee website performance, landing pages, and conversion rate optimization (CRO)
- Track, analyze, and report campaign performance using analytics tools
- Collaborate with internal teams and external agencies to deliver high-impact campaigns
Leadership & Collaboration
- Manage marketing budgets and vendor relationships
- Lead, mentor, and coordinate with designers, content creators, and digital marketers
- Work closely with sales, product, and leadership teams to align marketing goals with business objectives
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 48 years of experience in brand management and digital marketing
- Strong understanding of branding principles and digital marketing channels
- Hands-on experience with analytics tools (Google Analytics, Search Console, etc.)
- Proven experience managing paid media campaigns and marketing budgets
- Excellent communication, strategic thinking, and project management skills
Preferred Skills
- Experience with CRM and marketing automation tools
- Knowledge of UX/UI and website optimization
- Experience in B2B or B2C brand marketing
- Certifications in Google Ads, Analytics, or Meta Blueprint
