Position: Marketing Activation Executive / Manager
Department: Marketing / Brand / Communications
Reporting To: [Marketing Manager / Head Marketing]
Key Responsibilities
- Plan, coordinate, and execute on-ground and digital marketing activation campaigns aligned with brand and business goals
- Conceptualize and manage BTL / ATL / TTL activations, including events, mall activations, site activations, roadshows and corporate engagements
- Coordinate with internal teams (sales, CRM, branding, procurement) and external partners (agencies, vendors, printers, performers)
- Oversee end-to-end execution of marketing activities from planning to implementation and reporting
- Track campaign performance and share activation reports and recommendations
- Manage budgets, POs, and vendor negotiations to ensure cost-effective execution
- Ensure all brand communication follows brand guidelines
- Support product launches, festive campaigns, and community initiatives
Skills & Competencies
- Strong project management and execution skills
- Excellent coordination and vendor management abilities
- Creative thinking and problem-solving mindset
- Strong communication and negotiation skills
- Ability to handle multiple projects in a fast-paced environment
Qualification & Experience
- Graduate / MBA in Marketing preferred
- 37 years of relevant experience in marketing activations / events / brand promotions
- Experience in real estate / Consumer Durables / Banking will be an added advantage.
KPIs
- Successful execution of planned activations
- Timely delivery and budget adherence
- Quality of brand visibility and engagement
- Stakeholder and vendor satisfaction
Share your resume at [Confidential Information]
