Roles & Responsibilities:
Sales & Revenue Growth
- Drive branch sales targets across retail assets, liabilities, and fee-based products
- Achieve growth in CASA (Current Account Savings Account) portfolio and increase wallet share
- Cross-sell bank products including loans, insurance, investments, cards, and transaction banking solutions
Team Leadership & Performance Management
- Lead, motivate, and manage the branch sales team to achieve individual and team targets
- Monitor daily sales activities, track performance metrics, and provide coaching and feedback
- Conduct periodic performance reviews and identify training needs to improve team capabilities
Customer Engagement & Service Excellence
- Ensure superior customer experience by maintaining high service standards and quick resolution of complaints
- Conduct customer engagement programs and events to deepen client relationships and drive loyalty
Branch Operations & Compliance
- Ensure adherence to bank policies, processes, and regulatory guidelines within the branch
- Oversee branch security, cash handling, and operational efficiency
- Monitor timely submission of MIS reports and ensure audit compliances are met
Business Development & Market Expansion
- Develop and execute strategies to acquire new customers and expand market share in the branch catchment area
- Collaborate with marketing and product teams to roll out promotions and campaigns
