Build and maintain strong relationships with premium architects, interior designers, and key influencers.
Identify and onboard new influencers to expand the network and drive brand advocacy.
Act as a single point of contact for key influencer accounts.
Business Development
Identify business opportunities through influencer networks and convert them into revenue.
Drive specifications and recommendations through influencers to support sales growth.
Track and monitor business generated through influencer channels.
Marketing Strategy & Execution
Design and implement targeted marketing schemes for different influencer categories.
Collaborate with internal teams to align marketing initiatives with business objectives.
Monitor effectiveness of campaigns and optimize for better ROI.
Engagement Programs
Conceptualize and execute engagement activities such as:
Architect & designer meets
Knowledge sessions / workshops
Loyalty programs
Site visits and factory tours
Ensure high participation and meaningful engagement with influencers.
Market Intelligence
Stay updated on industry trends, competitor activities, and emerging influencer networks.
Provide actionable insights to enhance product positioning and marketing strategies.
Individual Contribution
Take ownership of assigned territories/accounts and deliver on defined KPIs.
Drive initiatives independently with a results-oriented approach.
Leadership & Team Collaboration
Demonstrate leadership in driving initiatives and influencing cross-functional teams.
Mentor junior team members (if applicable) and contribute to team development.
Key Requirements
Experience: Minimum 12 years of relevant experience in industries such as building materials, construction, interior solutions, or related sectors.
Exposure: Strong experience working with premium architects and interior designers.
Skills:
Excellent relationship management and networking skills
Strong business acumen and strategic thinking
Experience in designing influencer marketing programs
Event planning and execution expertise
Communication: Strong interpersonal and presentation skills.
Leadership: Proven leadership qualities with the ability to influence stakeholders and drive results.
Preferred Qualifications
MBA / Postgraduate in Marketing, Sales, or related field
Experience in plywood, laminates, furniture, or building materials industry is highly preferred
The companies we should be looking at are:Hettich, Fenesta, Royaltouch, Merino, Greenlam (Mikasa people preferred), Wigwam, Jaquar, RAK Ceramics or similar
Job Requirements
Key Responsibilities
Influencer Relationship Management
Build and maintain strong relationships with premium architects, interior designers, and key influencers.
Identify and onboard new influencers to expand the network and drive brand advocacy.
Act as a single point of contact for key influencer accounts.
Business Development
Identify business opportunities through influencer networks and convert them into revenue.
Drive specifications and recommendations through influencers to support sales growth.
Track and monitor business generated through influencer channels.
Marketing Strategy & Execution
Design and implement targeted marketing schemes for different influencer categories.
Collaborate with internal teams to align marketing initiatives with business objectives.
Monitor effectiveness of campaigns and optimize for better ROI.
Engagement Programs
Conceptualize and execute engagement activities such as:
Architect & designer meets
Knowledge sessions / workshops
Loyalty programs
Site visits and factory tours
Ensure high participation and meaningful engagement with influencers.
Market Intelligence
Stay updated on industry trends, competitor activities, and emerging influencer networks.
Provide actionable insights to enhance product positioning and marketing strategies.
Individual Contribution
Take ownership of assigned territories/accounts and deliver on defined KPIs.
Drive initiatives independently with a results-oriented approach.
Leadership & Team Collaboration
Demonstrate leadership in driving initiatives and influencing cross-functional teams.
Mentor junior team members (if applicable) and contribute to team development.
Key Requirements
Experience: Minimum 12 years of relevant experience in industries such as building materials, construction, interior solutions, or related sectors.
Exposure: Strong experience working with premium architects and interior designers.
Skills:
Excellent relationship management and networking skills
Strong business acumen and strategic thinking
Experience in designing influencer marketing programs
Event planning and execution expertise
Communication: Strong interpersonal and presentation skills.
Leadership: Proven leadership qualities with the ability to influence stakeholders and drive results.
Preferred Qualifications
MBA / Postgraduate in Marketing, Sales, or related field
Experience in plywood, laminates, furniture, or building materials industry is highly preferred
The companies we should be looking at are: Hettich, Fenesta, Royaltouch, Merino, Greenlam (Mikasa people preferred), Wigwam, Jaquar, RAK Ceramics or similar
