Branch Retail Marketing Manager

Roles and Responsibilities

Manage retail and trade marketing function for the assigned geography

Manage a workforce of Retail Executives with ownership of product sell-out /Training and productivity

Manage external vendors to coordinate all trade marketing activities

Analyze the sell-out data and ideate new ways to improve sell-out

Gather market intelligence and provide insights to sales and marketing team to improve sell-out

Ensure visual merchandising coverage in the assigned geography

Coordination with the sales and category teams to ensure product availability at the shop floor

Manage the training & Product Knowledge of Retail Executives through route trainer and Regional Trainer

Key Deliverables

Channel wise Volume growth

Category wise % Share improvement

Visibility Audit scores

RE Productivity

Category Mix drive

VM Coverage

Key skills:

Sellout

Retail Marketing

Team handling