Branch Manager - Direct Marketing

Aditya Birla Group

Guwahati, India

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Job Description

Job Purpose

The purpose of the job is to develop and ensure execution of the sales distribution strategy for the allotted channel, ensure achievement of the given sales targets by ensuring that the team capacity is fulfilled and the team is adequately trained and hand-held to ensure achievement of desired productivity.

Key Result Areas

	KRA (Accountabilities) (Max 1325 Characters)	Supporting Actions (Max 1325 Characters)
KRA1	1. Developing of the monthly, quarterly & annual business plans & identification of short & long term focus areas 2. Ensure timely communication and discussion on targets assigned 3. Conduct periodic review of the plans to identify gaps and incorporate changes due to prevalent market conditions/business performance 1. Understand market dynamics and offering of other providers 2. Gain market intelligence 3. Put in place strategies to tap market potential 4. Ensure recruitment of advisors in the areas having unexploited potential 5. Plan to build brand awareness for future businesses	1. Plan people capacity for the region to meet the Topline targets 2. Focus on creating pipeline of leads to increase number of touchpoints and therefore secure deeper market penetration 3. Capture client visit to identify conversion ratio and publish the same along with incentives 4. Conduct daily huddles leading to knowledge sharing and increased engagement 5. Conduct periodic reviews and take corrective action where necessary 6. Ensure tight control on cost aspects to drive better profitability 1. Put in place proactive checks and balances to enhance the quality of business 2. Conduct periodic reviews and audits 3. Take corrective actions as and when any malpractice/market conduct issues are found 4. Monitor & take necessary corrective action to ensure high levels of persistency