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  • Posted 11 hours ago
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Job Description

  • Business Delivery & Profitability:
  • Own the branch budget — volume, value, product mix and profitability and run the branch as a self-sustaining profit centre.
  • Build and execute the strategy to grow market share across Room Air Conditioners, Commercial Refrigeration, Home Appliances – Voltas Beko and Home Comfort Products in the assigned geography.
  • Grow revenue from non-AC products and improve the contribution of higher-margin categories.
  • Drive service revenue, AMC penetration and accessory sales along with the Branch Service team.
  • Market, Competition & Forecasting:
  • Stay physically close to the market — counters, dealers and institutions and read competition schemes, pricing and go-to-market moves early.
  • Build counterstrategies with the Regional and Marketing teams and deploy them ahead of season.
  • Own product forecasting for the branch and align demand planning with Supply Chain.
  • Channel & Network Expansion:
  • Expand and deepen the network — Retail, Shop-in-Shop, SSDs, Brand Shops, Modern Trade and Institutional accounts — in both urban and under-served markets.
  • Develop and nurture existing partners; protect distributor ROI, resolve claims and escalations, and keep partner relationships healthy.
  • Enhance brand visibility — display, planogram adherence, merchandising and in-store presence at key counters.
  • Working Capital & Commercial Discipline:
  • Manage branch working capital — outstanding, credit exposure, ageing and collections — within laid-down norms.
  • Minimise cheque returns and overdue accounts; enforce commercial policy and trade terms without exception.
  • Ensure administrative, commercial and statutory discipline across all branch operations.
  • Supply Chain & Inventory:
  • Track branch-level logistics, secondary movement and warehouse operations closely.
  • Manage inventory health — stock norms, ageing, damages and non-moving lines — and meet TBEM standards on process and quality.
  • People & Team Leadership:
  • Lead, develop and systematically review the branch Sales, Service, Logistics and F&C teams as one unit.
  • Drive employee engagement, capability building and succession within the branch; reduce attrition and retain critical talent.
  • Set clear goals, review performance objectively and coach Area Sales Managers into the next level of responsibility.

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