BPA Analyst II, MFOU

Business Performance Analytics - Insights & Analytics

Location: Mumbai | Experience: 4-6 Years

About General Mills
General Mills is a global food company with 100+ brands across 100 countries, including Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Hagen-Dazs. Our India Center in Mumbai is a global capability hub supporting business growth through insights, analytics, technology, and shared services.

Role Overview
The Business Performance Analytics team is part of the Insights & Analytics function, enabling data-driven decision-making across General Mills North America business. This role focuses on transforming consumer and POS data into actionable insights that drive brand, category, pricing, and innovation strategies.

Key Responsibilities

• Deliver actionable insights using consumer panel and POS data across categories

• Lead monthly performance reporting and deep-dive analyses for senior stakeholders

• Synthesize multiple data sources (Numerator, Nielsen, 84.51, Walmart Scintilla, NIQ) into clear business stories

• Act as SME for consumer panel data and partner with operating units

• Own and enhance innovation dashboards work closely with tech and visualization teams

• Manage stakeholders and lead projects end-to-end with high accountability

Qualifications

• 4-6 years of experience with consumer panel data (Nielsen, Numerator, Kantar) POS data exposure required

• Master's degree in Business, Marketing, or Statistics

• Strong expertise in Excel and PowerPoint

• FMCG/CPG experience preferred

• Strong analytical, problem-solving, and communication skills