Bidding Specialist

Job Title: Bidding Specialist – Online Market Research

Experience: 3-4 years

Department: Client Services / Bid Management

Location: NOIDA- SEC:16

Employment Type: Full-time

About Us

iMAD Research is a leading global market research company with offices in Noida, the US, and the UK providing endto-end data collection services including our global B2B, Healthcare, and Consumer panel, survey programming, and 24/7 project management. We ensure the highest quality survey data so research companies, ad agencies, and corporate brands can make better-informed research and business decisions. Together with our select industry partners, we directly connect with over 8 million respondents in over 35 countries, focusing on B2B decision-makers, Healthcare Professionals, and Consumers.

About the Role

We are looking for a proactive and detail-oriented Bidding Specialist to join our Client Services team. The ideal candidate will have 3–4 years of experience in the online market research industry, with hands-on exposure to RFQ management, feasibility analysis, pricing, and client bidding. The role requires strong analytical skills, commercial acumen, and the ability to work in a fast-paced environment while managing multiple requests within tight deadlines.

Key Responsibilities

• Review and respond to client RFQs (Requests for Quotations) within defined turnaround times.
• Assess project feasibility based on target audience, geography, incidence rate (IR), quotas, LOI, and methodology.
• Prepare competitive and commercially viable pricing recommendations (CPI) for B2B, B2C, Healthcare, and specialty audience studies.
• Coordinate with panel providers and internal teams to validate feasibility and pricing where required.
• Recommend suitable sampling methodologies and recruitment strategies for online research projects.
• Maintain RFQ trackers and ensure all bid-related documentation is accurate and up to date.
• Collaborate closely with Sales, Client Services, Operations, and Project Management teams to ensure seamless project handover.
• Identify recruitment risks and proactively recommend alternative sampling approaches or quota modifications.
• Support strategic pricing decisions while balancing competitiveness, profitability, and fieldwork feasibility.
• Monitor bid outcomes and analyze win/loss trends to continuously improve bidding quality.
• Ensure all client requirements are accurately captured and addressed before proposal submission.
• Maintain knowledge of online panel capabilities, market trends, and industry best practices.

Required Skills & Qualifications

• 3–4 years of experience in online market research, specifically in bidding, feasibility, or RFQ management.
• Understanding of online quantitative research methodologies and panel-based sampling.
• Experience pricing B2B, Consumer, Healthcare, or Specialty audience studies is preferred.
• Familiarity with concepts such as Incidence Rate (IR), CPI, LOI, quotas, feasibility, and sample sourcing.
• Strong analytical and numerical aptitude.
• Excellent written and verbal communication skills.
• Ability to manage multiple RFQs simultaneously while meeting tight deadlines.
• High attention to detail and strong organizational skills.
• Proficiency in Microsoft Excel, Word, and PowerPoint.
• Ability to work independently while collaborating effectively within cross-functional teams.

Preferred Qualifications

• Experience working with online panel providers or sample marketplaces.
• Exposure to international market research projects across North America, Europe, APAC, and LATAM.
• Understanding of B2B, Healthcare, Consumer, and hard-to-reach audience recruitment.
• Experience with survey platforms and project management tools is an advantage.
• Experience in using Salesforce would be a PLUS.

Key Competencies

• Commercial and analytical thinking
• Problem-solving and decision-making