Biddable Media Manager

Responsibilities:

· Plan, execute, and regularly optimize PPC campaigns performance

· A/B testing with different ad creatives and landing pages to improve CTR

· Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.

· Track and analyze website traffic flow and provide regular internal reports.

· Create performance reports with recommendations for improvements.

· Internal coordination to understand how the campaigns can yield more quality leads

Mandatory experience:

· 3-4 years of experience in Planning, implementing, and reporting the performance of PPC campaigns for multiple clients Keyword research and analysis

· 1-2 years of experience in managing APP based campaigns is a must

· Media Planning & Buying

· Budget optimization

· Analytics & Tracking

Should have worked on the following platforms:

· Google Adwords (Search, Display, Mobile App, Video) and Analytics

· Facebook Ads Manager

· Google Programmatic / DV360

· Mobile attribution platforms (e.g. Appsflyer, Branch)

· Analytics Automation (e.g. DataStudio)

Looking for candidates having:

· Strong experience in driving performance and branding campaigns

· Business understanding of how users/leads flow through the funnel

· Analytical with a strong understanding of digital advertising

· Updated on the latest trends on the above-mentioned platforms