Bharat Banking:Product Manager - Bharat Enterprises

The increasing income diversification, evolution of the tech stack, various government schemes to improve livelihoods, and integrating the country via roads and the internet have provided strong tailwinds to the rural and semi urban (RUSU) or Bharat markets.

To better capitalize on the growth runway and open the world of possibilities for the Bharat customer, the bank has set up a separate Bharat Bank vertical. It is an amalgamation of products and geography, handling certain core products across the country and all the products in the RUSU branches.

The objective is to accelerate the growth journey by expanding distribution reach via branches, partnerships, and digital presence, creating tailored products and processes, and using the One Axis strategy to harness synergies in all parts of the Bank to deliver to the Bharat customer.

The Bank also continues to focus on growing the book profitably by enhancing productivity, improving operational efficiency to reduce cost, and containing risk by leveraging technology such as AI and ML & rigorous portfolio monitoring

Process Simplification / Modification Understanding the end to end process, identifying the gaps, suggest possible changes and take it to logical conclusion

Preparing the Learning Modules for Sales Team Conducting the Training on product & processes and take assessment, publish results, address gaps post assessment.

Product Awareness campaign preparing marketing material, engagement with marketing team for increasing visibility of products and features across distribution channels including digital

Working closely with Contact centre and provide the product related update to them, ensure that correct and updated information is shared in inbound / outbound calls

MIS Management, Data scrutiny, working closely with BIU team submitting the fortnightly/ monthly dashboard on summery of overall performance (Logins, Business, Fees, ROI, Attrition, Pricing, Cross Sell penetration, delinquency, renewal & PDD pendency, etc.) for management review. Preparing the presentation for various meetings.

Working closely with related stakeholders for generation of PA/PQ base, generating cold leads from internal database. Sharing it with sales team and persistent follow up for conversion / feedback

Regular connect with team on various items like, clearance of PDD, Renewals, resolving delinquency and providing required support.

Preparing the budget distribution under guidance of BH

Preparing and driving promotional campaigns, Providing real-time support on business numbers, etc.

• Designing new Product &/or Process (right from conceptualisation to launch and subsequent monitoring), evolving existing product / process, addressing gaps and taking corrective measures.
• Evaluating all product performance on various parameters, like geo penetration, pricing, early as well as lagged delinquency, profitability. Understand the reasons for differences in performance between geography and address
• Should constantly engage / facilitate sales team engagement with all other channels (branch, business correspondence, referral partners, etc.) for continuous flow of business.
• Competition mapping, keeping a track of competition in the market and be updated on all market trends
• Plan for regular training for on roll & off roll staff including training initial on-boarding kit
• Ensuring Portfolio pricing at maintained at desired level. Monitoring and reviewing Business P&L. Taking corrective action.
• Ensuring Portfolio health is maintained i.e., regular follow up with team for timely renewals, timely clearance of deferrals, regular review of portfolio & its performance, monitoring performance of newly on-boarded cases (12 mob)
• Constant engagement with all stakeholders to control the inventory movement, improvement of TAT & right reflection in MIS
• Correct PSL penetration of portfolio
• Constant engagement with Sales Team to take feedback on product / process and suggest solutions / taking corrective measures.
• Review of business & product through monthly dashboard on key metrics (Leads, Logins, disbursement, TAT, Approval Rates, etc.)
• Preparation of business budgets, business plan, manpower plan, etc. in consultation with Business Head
• Working closely with All stakeholders (which includes but not limited to Sales, Credit, Policy, Ops, Compliance, IT, etc.) to facilitate the Product / Process related initiatives / changes
• Should able to take initiative in digital lending solution

For DM/M : Graduate with 3 years of experience Product / business process background

For SM/AVP: Graduate with 5 years of experience in Product / Policy of secured lending (SME, Small Business, Agri SME is preferred)