Bharat Banking:Product Head - Farmer Funding

RL - Rural Lending : National Product Head Farmer Funding

INTERNAL USAGE:

No. of Vacancies:

Nil

Reports to:

RL - Rural Lending: Business Head Farmer Funding and Gold

Is a Team leader

Y

Team Size:

18

Grade:

SVP -1

Business:

Farmer Finance

Department:

Rural Lending

Sub-Department:

Farmer Funding

Location:

Central Office

About Bharat Banking

The increasing income diversification, evolution of the tech stack, various government schemes to improve livelihoods, and integrating the country via roads and the internet have provided strong tailwinds to the rural and semi urban (RUSU) or Bharat markets.

To better capitalize on the growth runway and open the world of possibilities for the Bharat customer, the bank has set up a separate Bharat Bank vertical. It is an amalgamation of products and geography, handling certain core products across the country and all the products in the RUSU branches.

The objective is to accelerate the growth journey by expanding distribution reach via branches, partnerships, and digital presence, creating tailored products and processes, and using the One Axis strategy to harness synergies in all parts of the Bank to deliver to the Bharat customer.

The Bank also continues to focus on growing the book profitably by enhancing productivity, improving operational efficiency to reduce cost, and containing risk by leveraging technology such as AI and ML & rigorous portfolio monitoring.

The program aims to provide timely credit facilities to Individual Farmers Farmer funding to meeting all their cultivation, farm maintenance, consumption and investment needs

AbouttheRole

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Qualifications

Role Proficiencies: