BDM University Sales & Partnerships

CareerSecure is looking for a dynamic and target-oriented Business Development Manager – University Sales & Partnerships to drive the expansion of our Work-Linked Degree Programs (WLDP) through strategic partnerships with universities and higher education institutions.

The role will focus on identifying and acquiring universities, presenting the WLDP proposition to key decision-makers, managing the complete sales cycle, negotiating commercial and partnership terms, and successfully onboarding universities onto the programme.

This is a B2B sales and business development role with a strong focus on university acquisition and partnership closures.

Key Responsibilities

• Identify and generate leads from private, government, deemed and other eligible higher education institutions.
• Research and build a pipeline of universities suitable for WLDP partnerships.
• Connect with key university stakeholders including Vice Chancellor, Pro Vice Chancellor, Registrar, Dean, Director, TPO, Corporate Relations and other decision-makers.
• Conduct cold calling, email outreach, LinkedIn outreach and other business development activities.
• Schedule and conduct meetings, presentations and product demonstrations with university leadership.
• Present CareerSecure's WLDP proposition and communicate its academic, industry and employability benefits.
• Understand university requirements and propose suitable WLDP partnership models.
• Manage the complete sales cycle from lead generation to meeting, proposal, negotiation, MoU and university onboarding.
• Prepare commercial proposals, partnership presentations and follow-up communication.
• Negotiate commercials and partnership terms with universities within approved company guidelines.
• Maintain and regularly update the university sales pipeline and CRM.
• Achieve monthly and quarterly university acquisition and revenue targets.
• Develop strong long-term relationships with university management and institutional stakeholders.
• Coordinate with internal teams to ensure smooth implementation and launch of IEDP after partnership closure.
• Track competitor activities, market trends and new opportunities in the higher education sector.
• Travel to universities/colleges for meetings, presentations and partnership discussions as required.
  
  

Key Performance Indicators (KPIs)

• Qualified university leads generated
• University meetings conducted
• Decision-maker meetings
• Proposals submitted
• University partnerships/MoUs closed
• Revenue generated from university partnerships
• Conversion rate from lead to partnership
• Number of universities successfully onboarded
• Monthly/quarterly sales target achievement
  
  

Candidate Profile

• 2–5 years of experience in B2B Sales, Business Development, EdTech, Higher Education, University Partnerships or Institutional Sales.
• Proven experience in lead generation, client meetings, negotiations and sales closures.
• Strong understanding of consultative B2B sales.
• Excellent communication, presentation and negotiation skills.
• Comfortable speaking with senior university management and institutional decision-makers.
• Strong follow-up and relationship management skills.
• Target-oriented with a strong ownership mindset.
• Willingness to travel for university meetings and business development activities.
• Proficiency in CRM, Excel/Google Sheets and professional email communication.
  
  

Preferred Experience

Candidates with experience in any of the following will be preferred:

• University/college sales
• EdTech B2B sales
• Higher education partnerships
• Institutional sales
• Corporate training sales
• University admissions partnerships
• Education programme sales
• SaaS/B2B consultative sales
  
  

What We Offer

• Opportunity to build and scale a new Work-Integrated Higher Education business vertical.
• Direct exposure to university leadership and institutional partnerships.
• Performance-driven incentives linked to business development and closures.
• Growth opportunity within CareerSecure's Higher Education & Partnerships division.
  
  

The ideal candidate should be a strong hunter who can independently identify universities, open conversations with senior decision-makers, create opportunities and convert them into signed partnerships.

Skills: business development,sales,partnerships