AdCrest is looking for a Business Development Manager (IM) to drive revenue for our creative and digital vertical.
ABOUT BRANDCREST HOLDINGS
BrandCrest Holdings is a diversified business group building agile, high-impact brands across India's evolving business landscape through two verticals:
→ AdCrest: An ATL-led Integrated Advertising Agency that plans and executes large-scale campaigns across Outdoor, Transit, Cinema, Radio, Retail, and Digital OOH media. When campaigns demand it, AdCrest integrates BajuGali (BTL & on-ground) and TrendLabs (Creative & Digital) under a single campaign ownership model.
→ FinCrest: Financial advisory, tax consulting, virtual CFO & compliance solutions for startups and enterprises.
ROLE DETAILS
- Location: JP Nagar, Bengaluru (On-site)
- Type: Full-Time
- Experience: 3 to 4 years in influencer marketing sales or business development
- Education: Bachelor's / Master's in Marketing, Business, Communications, or a related field
WHAT YOU'LL OWN
Client Acquisition:
- Identify and target potential clients (brands, D2C companies, agencies) looking for influencer and creator-led marketing solutions.
- Build a strong pipeline through LinkedIn outreach, email campaigns, and industry-specific targeting.
- Develop and execute prospecting strategies within defined market segments and category verticals
Consultative Influencer Marketing Selling:
- Understand clients business goals, brand positioning, and target audience to identify the right influencer marketing approach.
- Offer customized solutions across Influencer Discovery & Vetting, Content Collaborations, Brand Ambassadorships, UGC (User-Generated Content), Affiliate & Performance-based Influencer Campaigns, and Platform-specific Creator Strategies (Instagram, YouTube, LinkedIn, etc.).
- Provide strategic recommendations backed by influencer trends, creator economy insights, engagement analytics, and market data
Relationship Building:
- Build and maintain long-term client relationships through continuous engagement.
- Serve as a trusted influencer marketing advisor, conducting periodic campaign performance reviews and proposing upsell opportunities (larger creator rosters, always-on ambassador programs, multi-platform expansion).
- Ensure high client satisfaction through proactive communication and timely issue resolution.
End-to-End Sales Process Management:
- Own the full sales lifecycle from lead qualification, needs assessment, and proposal development to pitch, negotiation, and closure.
- Coordinate with internal creator/content teams to create data-driven proposals, influencer mapping decks, and performance projections.
- Maintain accurate documentation of all sales activities in the CRM
Market Research & Competitive Intelligence:
- Stay current with influencer marketing trends, creator economy shifts, platform algorithm updates, and emerging content formats.
- Track rising creators, niche communities, and category-relevant influencers to proactively pitch fresh opportunities to clients.
- Analyze competitive strategies and emerging influencer marketing tools/platforms to provide clients with forward-focused insights
Cross-functional Collaboration:
- Work closely with the influencer/creator management, content, and account management teams to build holistic influencer marketing strategies.
- Ensure campaigns align with client goals, whether brand awareness, community building, lead generation, or performance-driven KPIs (reach, engagement, conversions, sales)
Sales Targets:
- Consistently achieve and exceed individual and team sales targets.
- Take full ownership of revenue generation and contribute to the company's business growth.
SPECIFICATIONS
Qualification: Bachelor's or Master's degree in Marketing, Business, Communications, or a related field
Experience: 2-3 years of experience in sales with a strong focus on digital marketing solutions.
Experience with agencies or Influencer Marketing firms is an added advantage.
WHAT MAKES YOU THE RIGHT FIT
- Excellent communication and interpersonal skills
- Basic knowledge of ATL and BTL advertising services
- Ability to work independently and as part of a team
- Strong customer service mindset
WHAT WE OFFER
- ESOPs
- Mentorship from industry leaders
- Flexible working hours
- Health & Accidental Insurance
- Travel & Expense Reimbursement
- Compensatory Offs
- Company Retreats & Team Building Events
- Networking & Conference opportunities
- Structured Job Training
- Refreshments & Parking
- Open & Transparent Work Culture
- Client Perks & Benefits
