Location: Pune / Mumbai
Reporting To: BD Manager / BD Head
Role Objective
To drive proactive outbound business development by identifying target accounts, initiating cold calls and multi-channel outreach, engaging prospects, qualifying opportunities, and creating a consistent pipeline of high-quality meetings for Partners and Senior Consultants.
Key Responsibilities
- Build and maintain a structured database of target prospects and existing accounts.
- Conduct high-volume, targeted cold calling to CXO and senior decision-makers.
- Execute outbound outreach through phone, email, LinkedIn, and other relevant channels.
- Research prospects and personalise outreach based on industry, company, and business needs.
- Identify and qualify potential business opportunities and decision-makers.
- Generate and schedule qualified meetings for Partners and Senior Consultants.
- Own follow-ups, re-engagement, and nurture campaigns for unresponsive or inactive prospects.
- Maintain accurate CRM records with complete visibility of outreach, conversations, responses, opportunities, and next steps.
- Track daily/weekly outreach activity, connect rates, conversations, meetings, and conversions.
- Coordinate with Partners / BD Managers to ensure effective handover of qualified opportunities.
- Support pre-meeting research and post-meeting follow-ups to ensure continuity and movement of opportunities through the funnel.
- Continuously experiment with outreach messaging, calling approaches, and prospecting strategies to improve conversion.
Candidate Profile
- 2–5 years of experience in outbound B2B sales, cold calling, inside sales, lead generation, business development, or appointment setting.
- Proven experience in cold calling and outbound prospecting, preferably selling to senior business stakeholders.
- Experience in consulting, research, analytics, KPO, SaaS, professional services, or B2B services preferred.
- Candidates with strong inside sales / tele-sales experience and a proven track record of meeting generation are encouraged to apply.
Key Skills
- Strong cold calling and prospecting skills.
- Excellent verbal and written communication.
- Ability to confidently engage CXO and senior-level stakeholders.
- Strong objection handling and conversation-opening skills.
- Persistence and discipline in follow-ups and lead nurturing.
- Ability to research accounts and identify relevant business triggers.
- CRM proficiency—Zoho / Salesforce / HubSpot or structured Excel trackers.
- Strong data tracking and reporting discipline.
Mindset
- Hunter mindset with a strong bias for action.
- Comfortable making cold calls and initiating conversations with new prospects.
- Persistent, resilient, and comfortable handling rejection.
- Commercially curious and able to understand why a prospect should take the meeting.
- Target-driven, self-motivated, and highly disciplined.
- Comfortable working in a high-value, consultative B2B sales environment.
Success Metrics
- Number of outbound calls and meaningful conversations.
- Qualified prospects identified.
- Meetings scheduled and meeting show-up rate.
- Conversion of outreach qualified meetings.
- Conversion of meetings opportunities / proposals.
- Pipeline value generated / influenced.
- Follow-up and re-engagement effectiveness.
- CRM hygiene and accuracy.
Skills: cold calling,lead generation,outbound marketing
