BD Executive- Organic Lead generation and Client outreach

Job Title: BD Executive- Organic Lead generation and Client outreach

Location: New Delhi (In-office)

Experience: 2–3 years

Type: Full-time

About Us

NOIR & BLANCO is a performance marketing agency specialising in Google Ads for D2C ecommerce brands across India. We work with brands in jewellery, fashion, home decor, skincare, and lifestyle categories — managing Shopping campaigns, Search ads, and full-funnel Google strategies that drive measurable revenue growth.

We're a small, high-output team. Everyone here owns their work, thinks like a strategist, and executes like a specialist.

Key Responsibilities

1. Organic Lead Generation

* Research and identify potential international fashion brands, designers, boutiques, retailers, private labels, e-commerce brands, and sourcing companies.

* Generate leads organically through:

  * Google

  * LinkedIn

  * Instagram

  * Facebook

  * Pinterest

  * Fashion directories and industry platforms

  * Brand websites

  * Trade associations and business directories

  * Other relevant online sources

* Identify the right decision-makers such as Founders, Designers, Creative Directors, Production Managers, Sourcing Managers, Buyers, and Procurement Heads.

* Build and continuously update a structured database of qualified prospects.

* Collect relevant information including company name, website, contact person, designation, email, phone/WhatsApp where available, social media handles, product category, location, and business potential.

2. Should be proficient in using tools like Apollo, Contact out, Linkedin Sakes navigator, etc

3. Client Outreach

* Conduct personalized cold outreach through email, LinkedIn, Instagram, WhatsApp and other relevant channels.

* Develop outreach messages based on the prospect's brand, product range, aesthetic, price positioning, and manufacturing requirements.

* Introduce NOIR AND BLANCO and communicate our manufacturing capabilities effectively.

* Follow up consistently with prospects without being overly aggressive.

* Handle initial queries and coordinate with the senior BD/sales team for qualified opportunities.

4. Prospect Qualification

* Understand the prospect's:

  * Product category

  * Manufacturing requirements

  * Order quantities

  * Target markets

  * Price positioning

  * Fabric requirements

  * Embroidery/customization requirements

  * Current sourcing/manufacturing setup

* Qualify leads based on their potential business value and likelihood of conversion.

* Prioritize high-potential prospects for further engagement.

5. Lead & CRM Management

* Maintain an accurate record of all leads and communication.

* Track:

  * New leads generated

  * Outreach completed

  * Responses received

  * Follow-ups

  * Meetings/calls

  * Sample inquiries

  * Quotations

  * Orders/conversions

* Ensure no qualified lead is lost due to missed or delayed follow-ups.

* Provide regular reports on lead-generation and outreach performance.

6. Relationship Building

* Build long-term relationships with prospective and existing international clients.

* Maintain professional communication throughout the sales cycle.

* Stay updated on prospects new collections, launches, hiring, expansion, and other business developments that may create manufacturing opportunities.

• * Re-engage dormant or previously contacted prospects with relevant and timely communication.

Ideal Candidate

We are looking for someone who:

* Doesn't wait for leads to come in but actively finds opportunities.

* Can look at a e-commerce or brand and quickly understand whether it could be a potential NOIR AND BLANCO client.

* Knows how to find the right person to contact within a company.

* Can write a personalized message instead of sending generic templates.

* Is comfortable with cold outreach and follow-ups.

* Has a strong sense of ownership and takes responsibility for converting prospects into opportunities.

* Is commercially driven and motivated by achieving measurable results.