The Off-Page SEO Specialist focuses on building high-quality backlinks through strategic outreach, content placement, and partnership development. The role strengthens domain authority, organic visibility, and long-term search performance.
Key responsibilities
- Execute link building strategies aligned with SEO goals.
- Conduct outreach to publishers, websites, and content partners.
- Secure backlinks through guest posting, niche edits, and digital PR placements.
- Analyze backlink profiles using SEO tools and maintain quality standards.
- Identify new link opportunities through competitor and market research.
- Track, report, and optimize link building performance.
- Collaborate with SEO and content teams to align outreach with content strategy.
Requirements
- Proven experience in link building or off-page SEO.
- Strong understanding of white-hat SEO practices.
- Experience with Ahrefs, SEMrush, or similar SEO tools.
- Confident written communication for outreach and partnerships.
- Ability to evaluate link quality, relevance, and authority.
- Structured, detail-oriented approach to work.
Nice to have
- Experience with international SEO projects.
- Knowledge of digital PR and brand mentions.
- Understanding of anchor text strategy and link velocity.
- What you getWork on multiple international projects.
- Clear performance-based KPIs.
- Long-term collaboration and growth opportunities.
- Flexible working format.
