BA and Merchandising Manager

Looking for BA Management and Merchandising exposure from Personal Care and FMCG exposure.

1. Program Planning & Deployment

- Define and implement standard operating processes (SOPs) for the merchandiser and promoter network.

- Prepare monthly deployment plans in coordination with sales, trade marketing, and vendor partners.

- Ensure optimal coverage, beat planning, and productivity mapping across pharmacy channels - IP , CP & Hospitals .

- Align manpower budgets and utilization with Trade Marketing AOPs and channel priorities.

2. Performance Tracking & Analytics

- Develop and maintain performance dashboards for merchandisers and promoters (attendance, productivity, sales uplift, visibility compliance, etc.).

- Establish KPI scorecards and conduct monthly evaluations.

- Analyze regional performance to identify gaps and corrective actions for underperforming clusters.

- Collaborate with internal BI/DMS/IT teams for app-based reporting and performance tracking integration.

3. Training & Capability Building

- Work with the Training Manager to design structured training modules (product, grooming, sales behavior, merchandising excellence).

- Ensure monthly refresher sessions and skill evaluations.

- Drive certification programs to recognize top performers and promote consistency in in-store representation.

Key Performance Indicators (KPIs)

- Merchandiser & promoter coverage and productivity ratio.

- Compliance to PJP and visibility SOPs.

- Execution quality scores and feedback from field audits.

- On-time program rollouts and vendor adherence to SLAs.

- Overall ROI and manpower cost efficiency.