B2B Technical Email Marketer

Company Description:

Lime Outreach is a B2B Email Outreach & Account Based Outreach Marketing company dedicated to accelerating sales by providing high-quality, targeted leads tailored to specific business needs. With a focus on industries such as Semiconductor, Manufacturing, Embedded Systems, Robotics, Industrial Automation, and Medical Device Development, Lime Outreach helps companies reach their sales goals through targeted outreach strategies.

Role Description:

We are looking for a growth-oriented Lead Generation & Marketing Executive who can help Lime Outreach build qualified B2B contact lists, manage LinkedIn marketing, optimize SEO, and handle CRM operations.

This role is ideal for someone with a startup mindset, eager to learn, execute, and grow quickly in the digital marketing and lead generation space.

Key Responsibilities:

• Conduct market research and identify target companies & decision-makers using Apollo, ZoomInfo, and LinkedIn Sales Navigator.
• Build and maintain verified contact databases for outbound marketing.
• Execute LinkedIn marketing campaigns using automation tools (e.g., Expandi, LinkedHelper, Dripify).
• Work with the internal team to support email outreach and ABM campaigns.
• Manage and update leads, deals, and communication logs in Zoho One CRM.
• Collaborate on SEO and content optimization, keyword research, and analytics tracking using tools like SEMrush and Google Analytics.
• Support marketing analytics and reporting to measure campaign success.
• Contribute new ideas and creative approaches to improve Lime Outreach's marketing systems and growth strategies.

Required Skills:

• Apollo, ZoomInfo, LinkedIn Sales Navigator
• Zoho CRM / Zoho One suite
• LinkedIn automation tools (Expandi, Dripify, etc.)
• Basic understanding of SEO, Google Analytics, SEMrush
• Excel / Google Sheets proficiency
• Excellent research and analytical skills
• Strong written and communication skills (English proficiency)

Education:

B.E. / B.Tech (any stream) with MBA (Marketing or Business Management) preferred.

Certification in digital marketing is a plus.