Experience: 4–6 years
Location: Khar, Mumbai
Timings: 12:30PM – 09:00PM
Salary: 8 – 10LPA
We're looking for a B2B Social Media & Content Manager who can own our content and social presence end-to-end, with LinkedIn at the heart of the strategy.
If you're a strong writer, understand B2B audiences, know what makes content stand out, and constantly look at competitors and industry trends to find a better angle — we'd love to hear from you.
What You'll Do
Social Media & LinkedIn
- Own the end-to-end LinkedIn and social media content strategy and execution.
- Build content calendars and campaigns aligned with business and marketing goals.
- Create and publish posts, carousels, videos, polls, thought leadership and industry content.
- Monitor engagement, trends and audience behavior and continuously optimize content.
Content & Copywriting
- Write high-quality B2B content including LinkedIn posts, blogs, articles, newsletters and email campaigns.
- Turn complex industry topics into simple, engaging and relevant stories.
- Develop compelling hooks, headlines, CTAs and campaign messaging.
- Repurpose content across social, email, website and other channels.
Content Strategy & Thought Leadership
- Develop content pillars and an overall B2B content strategy.
- Work with leadership and subject-matter experts to create thought leadership and industry insights.
- Develop content around customer challenges, trends, research, events, webinars and emerging topics.
- Help strengthen the company's voice and authority within the industry.
Competitor & Trend Research
- Regularly analyse competitor LinkedIn pages, websites, newsletters and campaigns.
- Track industry leaders, creators and emerging content trends.
- Identify content gaps and opportunities.
- Turn relevant trends and industry conversations into timely, differentiated content.
Videos, Interviews & Original Content
- Develop concepts, scripts and talking points for videos and interviews.
- Interview leadership, subject-matter experts, customers and industry professionals.
- Turn webinars, events and interviews into multiple content assets.
- Collaborate with designers and video editors to execute content.
Analytics & Optimization
- Track reach, engagement, audience growth, website traffic, leads and email performance.
- Identify what's working, what's not and continuously improve the content strategy.
What We're Looking For
- 5–6 years of B2B experience in social media, content marketing, digital marketing or a similar role.
- Strong hands-on experience managing LinkedIn for a B2B brand.
- Excellent copywriting, storytelling and content strategy skills.
- Experience writing blogs, email campaigns and thought leadership content.
- Strong understanding of B2B audiences and social media trends.
- Experience with competitor research and content benchmarking.
- Ability to work with leadership and subject-matter experts.
- Strong execution, project management and communication skills.
- Portfolio of B2B content/social work is highly preferred.
- Experience in B2B SaaS, Technology, eCommerce, Retail, Data & Analytics, Consulting or Professional Services is a plus.
The Person We're Looking For
- You're curious, creative, proactive and commercially minded.
- You don't wait for a brief to tell you what to post. You see an industry trend, spot an opportunity, develop the angle, create the content, publish it and measure the result.
- Most importantly, you understand that B2B content doesn't have to be boring.
- If you look at a competitor's content and think: We can do this better — we want to hear from you.
- Apply with your CV + portfolio/examples of your best B2B social media and content work.
