About Us
We are a fast-growing Data Analytics and AI solutions company helping businesses unlock insights, improve decision-making, and drive growth through data. We are looking for a highly driven B2B Performance Marketing Manager to build and scale our international lead generation engine.
Role Overview
The ideal candidate will be responsible for generating qualified sales opportunities from global markets through paid media, demand generation campaigns, landing page optimization, and marketing analytics.
This is a revenue-focused role where success is measured by pipeline generation, qualified leads, and business impact—not vanity metrics.
Key ResponsibilitiesDemand Generation & Lead Acquisition
- Plan, execute, and optimize international lead generation campaigns across:
- Google Ads
- Meta Ads
- LinkedIn Ads
- Remarketing Platforms
- Industry-specific digital channels
- Generate Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) from target markets.
- Build and optimize lead generation funnels for analytics, AI, and technology services.
Campaign Strategy & Optimization
- Conduct audience research and identify target buyer personas.
- Create and manage campaigns targeting decision-makers including CIOs, CTOs, Heads of Data, Analytics Leaders, and Business Executives.
- Optimize campaigns to improve:
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Conversion Rates
- Return on Ad Spend (ROAS)
Marketing Analytics & Attribution
- Manage and analyze campaign performance using:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- LinkedIn Insight Tag
- Google Ads Conversion Tracking
- CRM Platforms
- Ensure accurate lead attribution and reporting across marketing channels.
- Develop dashboards and reports to track campaign performance and pipeline contribution.
Landing Pages & Conversion Optimization
- Work with design and content teams to improve landing page performance.
- Conduct A/B testing on:
- Ad creatives
- Landing pages
- Calls-to-action
- Audience segments
- Continuously improve conversion rates and lead quality.
Sales & Marketing Alignment
- Collaborate closely with Business Development and Sales teams.
- Track lead quality and lead-to-opportunity conversion rates.
- Support pipeline growth and revenue generation initiatives.
Required Skills & ExperienceMust Have
- 2-3 years of experience in B2B Performance Marketing.
- Proven experience generating international leads for:
- IT Services
- Data Analytics
- AI Solutions
- SaaS
- Technology Consulting
- Hands-on expertise with:
- Google Ads
- LinkedIn Ads
- Meta
- GA4
- GTM
- Conversion Tracking
- CRM Platforms (HubSpot, Salesforce, Zoho, etc.)
- Strong analytical and reporting skills.
Preferred
- Experience targeting US, UK, Europe, or Middle East markets.
- Experience running webinar, case study, and content-led lead generation campaigns.
- Understanding of Account-Based Marketing (ABM).
- Experience with marketing automation platforms.
Key Performance Indicators (KPIs)
- Qualified Leads Generated (MQLs)
- Sales Qualified Leads (SQLs)
- Cost Per Qualified Lead
- Pipeline Generated
- Lead-to-Opportunity Conversion Rate
- Lead-to-Meeting Conversion Rate
- Revenue Influenced by Marketing
- Return on Marketing Investment (ROMI)
Why Join Us
- Opportunity to build and own the international lead generation function.
- Work directly with leadership on growth initiatives.
- Exposure to global clients and enterprise decision-makers.
- High-growth environment with significant career progression opportunities.
