B2B Performance Marketer - Corporate gifting || startup || 30lpa

Gifting Performance Marketer

Location Mumbai

We're looking for a Performance Marketer with 4+ years of experience to lead demand generation for our Corporate, Wedding, and Social Gifting business.

What we're looking for:

• Strong hands-on experience with Meta, Google, and LinkedIn Ads

• Expertise in audience segmentation, funnel building, retargeting, and campaign optimization

• Experience managing high-value purchases with longer decision-making cycles

• Strong understanding of ICP creation, buyer intent signals, and B2B lead generation

• Ability to plan and execute seasonal campaigns (Diwali, Wedding Season, Raksha Bandhan, etc.)

• Experience working closely with sales teams and external agencies

• Data-driven mindset with a focus on CPL, ROAS, conversion rates, and lead quality

What you'll do:

• Own end-to-end paid acquisition strategy across Meta, Google, and LinkedIn

• Build and optimize gifting-focused funnels, landing pages, and retargeting journeys

• Drive demand generation across Corporate, Wedding, and Social Gifting segments

• Develop audience-specific campaigns and creative briefs

• Partner with sales teams to improve lead quality and conversion

• Launch and test new demand generation channels beyond paid media

• Own seasonal campaign planning, performance reporting, and growth experiments