B2B Marketing Specialist

Why Ample:

We value our team members, and you can look forward to

• Humane work environment with strong focus on people well - being
• Work Culture that is growth oriented and fun
• Continuous learning - on the job as well as through programs, and mentoring
• Compensation in line with the best in the industry

Ample is a 29 years old organisation. What does it mean for you

• We are a stable organisation with over 29 years of experience in SI / IT - in an environment where companies rarely cross 10
• We have built trusting relationships - with team members, customers and partners, several of them for over a decade, and many over two decades.
• We have navigated diverse challenges, disruptions and have navigated them all, and emerged triumphant.

The foundation for future growth is on the following foundations

• Globally revered brands in partnerships with Ample - in the enterprise and retail industry
• You would be representing a brand that the market has revered and valued over two decades
• We aspire to grow at a trailblazing pace over the next 5 years, and reach USD 1 Billion. This will need leaders who can take the mantle of responsibility towards this opportunity.
• Our current enterprise base of 1500 customers is spread across the country and will become the core of our growth engine

We live our vision and values

• Our customers and team members experience this every day, making it a place to be for anyone engaging with us
• We have an open culture where people are expected to focus on what-is-right instead of who-is-right. Feedback, suggestions and comments are encouraged, and acted upon. Anyone can speak to anyone in the organisation.

Key Responsibilities:

1. Brand Building & PR

• Social Strategy: Own the organic social media roadmap, including content pillars, platform-specific strategies (LinkedIn focus), and a consistent publishing calendar.
• Public Relations: Assist in crafting the PR approach to position Ample for enterprise brand as a thought leader in the B2B tech space.
• Always-On Branding: Manage Always-On brand awareness campaigns to maintain top-of-mind recall within our target enterprise accounts.

2. Paid Media & Performance

• B2B Performance Marketing : Monitor paid digital campaigns performance as per alignment with business objective and drive high intent B2B leads.
• Account-Based Marketing (ABM):
• * Partner with Sales to identify Tier 1 target accounts and execute 1:1 or 1:few marketing approach.
• *Utilize IP-based targeting and LinkedIn Account Targeting to deliver bespoke messaging to key decision-makers within specific organizations.
• * Monitor account-level engagement scores to optimise approach and alert sales.

3. CRM & Data Analytics

• Platform Expertise: Act as the power user for the CRM (e.g., Zoho, Salesforce), managing data hygiene and segmenting audiences for targeted outreach.
• Insight Generation: Analyze campaign performance data to identify trends, bottlenecks, and opportunities for optimization.
• Reporting: Translate complex data sets into actionable insights for the wider marketing and sales teams.

4. Integrated Strategy & Customer Journey

• Full-Funnel Thinking: Design and execute integrated B2B campaigns that bridge the gap between initial awareness and final conversion.
• Journey Mapping: Craft and refine the customer journey, ensuring a seamless and high-value experience at every digital touchpoint.

Key Professional Attributes

• Strategic Agility: A high-velocity operator who balances rapid execution with a focus on quality and brand integrity.
• Operational Excellence: A disciplined project manager capable of navigating complex, multi-stakeholder workstreams.
• Solution-Oriented Mindset: An analytical thinker who identifies gaps and deploys data-backed strategies to overcome enterprise challenges.

Experience & Qualifications

• B2B Specialist: Minimum 5 years of experience specifically within the B2B marketing space.
• Tech Savvy: Proven working knowledge of CRM platforms and marketing automation tools.
• Media Proficiency: Proven track required in Integrated Media Planning; experienced in managing agency partners and multi-channel media budgets (Paid Social, Programmatic, and Search).
• AI-Forward: You are actively updated on AI trends in marketing and know how to leverage AI platforms to enhance productivity and campaign personalization.
• Education: Bachelor's degree in Marketing, Business, or a related field (Master's degree or relevant certifications are a plus).