B2B Marketing Manager – IT Services
- Location: Hyderabad (Work from Office)
- Experience: 3+ Years
- Qualification: MBA in Marketing
- Salary: ₹6–10 LPA
About the Role
We are looking for an experienced B2B Marketing Manager to lead demand generation and Account-Based Marketing (ABM) initiatives for our IT Services business. The ideal candidate should have experience working with US-based clients, excellent communication skills, and a proven track record of generating qualified pipeline through digital marketing and enterprise marketing campaigns.
Key Responsibilities
- Plan and execute B2B demand generation campaigns to drive qualified leads and sales pipeline.
- Develop and manage Account-Based Marketing (ABM) strategies for enterprise accounts.
- Manage and optimize LinkedIn Ads, Google Ads, email marketing, and paid digital campaigns.
- Collaborate with sales teams to identify target accounts and execute personalized marketing campaigns.
- Build and manage lead nurturing programs using marketing automation platforms.
- Create campaign strategies for the US market and work directly with US-based clients.
- Track campaign performance, analyze KPIs, and continuously improve ROI.
- Coordinate with content, design, and web teams to execute marketing initiatives.
- Prepare campaign reports and present performance insights to internal stakeholders and clients.
Required Skills & Experience
- 5+ years of experience in B2B marketing, preferably in an IT Services or Technology company.
- Proven experience in Demand Generation and Account-Based Marketing (ABM).
- Hands-on experience with LinkedIn Ads, Google Ads, email marketing, and marketing automation.
- Experience managing and communicating with US clients.
- Strong understanding of enterprise B2B sales cycles and buyer journeys.
- Excellent verbal and written English communication skills.
- Strong analytical and project management skills.
- Experience with CRM and marketing automation tools such as HubSpot, Salesforce, or similar platforms.
Preferred Qualifications
- MBA in Marketing.
- Experience in marketing IT Services, Digital Transformation, Cloud, AI, Data, or Technology solutions.Saas base Platform.
- Knowledge of ABM platforms, intent data, and B2B marketing best practices.
Why Join Us
- Opportunity to work with global clients.
- Lead high-impact B2B marketing initiatives.
- Collaborative and growth-focused work environment.
- Career growth with a fast-growing IT Services organization.
