Job Description: B2B Marketing & Growth Specialist (IT Services)
We are looking for a B2B Marketing & Growth expert, who can bridge marketing, pre-sales, and business growth.
Must-Have
Required Experience & Skills:
- 4–6 years of experience in B2B marketing (IT services preferred).
- Hands-on experience with:
- Google Ads & LinkedIn Ads (mandatory).
- Campaign execution and lead generation.
- Strong expertise in:
- PPT/deck creation and storytelling.
- Content creation (case studies, proposals, marketing assets).
- Experience working closely with sales and pre-sales teams.
Good-to-Have
- Experience in RFP/RFI response or proposal writing.
- Familiarity with CRM and marketing tools:
- HubSpot / Zoho / Salesforce.
- Google Analytics, Ads Manager.
- Exposure to AI, Cloud, Data, or Digital Transformation services.
Key Responsibilities
- Demand Generation & Performance Marketing (Primary Focus):
- Plan and execute B2B paid campaigns:
- Google Ads (Search, Display,).
- LinkedIn Ads (lead generation, account targeting).
- Build and optimize end-to-end marketing funnels (MQL → SQL → Deal).
- Work closely with sales to ensure lead quality and pipeline contribution.
- Drive inbound and outbound demand generation strategies.
- Sales Enablement & Pre-sales Support:
- Create compelling:
- Pitch decks & solution presentations.
- Case studies, brochures, and solution narratives.
- Translate complex IT solutions into clear business value messaging.
- Support sales teams during client discussions and pursuit.
- Branding & Positioning:
- Define and strengthen Bilvantis brand positioning in the IT services market.
- Develop consistent messaging across:
- Website, decks, proposals, and campaigns.
- Build differentiated value propositions for services and solutions.
- Content & Thought Leadership:
- Drive creation of:
- Whitepapers, blogs, and industry insights.
- LinkedIn thought leadership content.
- Collaborate with leadership to position them as industry experts.
- Ensure content supports lead generation and brand visibility.
- Digital Marketing & Campaign Execution:
- Manage:
- Social media strategy (LinkedIn-first approach).
- SEO-driven content initiatives.
- Email marketing and nurturing workflows.
- Maintain a structured content and campaign calendar aligned with GTM goals.
- Events, Webinars & Industry Presence:
- Plan and execute:
- Webinars, industry events, and conferences.
- Drive registrations, engagement, and post-event conversions.
- Support branding and networking at key industry platforms.
- Go-To-Market (GTM) Strategy:
- Support launch of new services/solutions.
- Develop:
- Value propositions.
- Messaging frameworks.
- Competitive positioning.
- Conduct market research and competitor analysis.
- Internal Marketing & Communication:
- Manage internal communication initiatives:
- Newsletters, announcements, and updates.
- Create sales enablement kits and internal assets.
- Ensure alignment between marketing, sales, and delivery team.
- Marketing Analytics & Performance Tracking:
- Track and analyze:
- Campaign performance (CTR, CPL, ROI).
- Funnel metrics (MQL, SQL, conversions).
- Build dashboards and reports for leadership.
- Continuously optimize campaigns based on insights.
