Company Description
We are a fast-growing digital marketing agency helping brands grow through performance marketing, SEO, and creative social media campaigns.
We're looking for a proactive and research-driven Lead Generation Executive who can identify potential clients, build qualified lead lists, and initiate meaningful first contact through LinkedIn, Instagram, and other online channels
Key Responsibilities
LinkedIn Research & Prospecting
- Use LinkedIn Sales Navigator and other prospecting tools to identify potential clients looking for digital marketing services.
- Search and track call-out posts or business needs where brands or individuals are seeking- Digital Marketing Agencies, Google Ads Experts, SEO Services, Social Media Marketing Agencies, or Content Marketing Solutions.
- Use advanced search filters, hashtags, and groups such as:
- #digitalmarketingagency #googleads #seo #socialmediamarketing #onlinemarketing #digitalstrategy #performanceads
- Maintain and update a prospect database with contact details, company info, and lead status.
Instagram Research & Prospecting
- Identify newly launched businesses or startups and explore their digital presence.
- Engage by following, commenting, and sending direct messages to introduce the agency's services.
- Fix discovery calls with founders or marketing heads to discuss requirements.
- Project the agency as a strategic partner for digital growth and campaign management.
Lead Qualification & Outreach
- Evaluate prospects based on industry relevance, marketing needs, and budget fit.
- Craft personalized and value-driven messages for outreach via LinkedIn, What's app and email.
- Route qualified leads to the sales or client servicing team for follow-up and closure.
Tracking & Reporting
- Prepare weekly reports summarizing opportunities identified, responses received, and lead quality.
- Maintain accurate communication records using Google Sheets.
- Monitor campaign success and provide insights for optimizing lead generation processes.
Market Intelligence
- Stay updated with trends in digital marketing, paid advertising, SEO, and social media strategy.
- Research competitor agencies to identify potential partnerships, gaps, or new service offerings.
