B2B Lead Generation & CRM Executive

About KTRIAN

KTRIAN helps global companies build and manage teams in India without setting up their own local legal entity. Our managed Employer of Record (EOR) model supports clients with hiring, payroll, compliance, and ongoing team management.

We work with businesses across industries and support team-building requirements across functions such as technology, finance and accounting, recruitment, operations, marketing, sales, and other business functions.

Role Overview

We are looking for a detail-oriented and commercially aware B2B Lead Generation & CRM Executive to support our business development team by identifying relevant companies, researching potential hiring requirements, finding decision-makers, and maintaining an accurate, actionable prospect database in HubSpot.

The role focuses on sales research, lead intelligence, contact discovery, CRM management, and preparation of targeted prospect lists for the sales and digital marketing teams.

This is a non-sales role. You will not be responsible for cold calling prospects, directly contacting leads, or executing email campaigns. Your responsibility is to ensure that our sales and digital teams have the right companies, the right contacts, and reliable information to execute their outreach effectively.

Key Responsibilities

1. Company Research & Lead Generation

• Identify companies that are actively hiring for roles and functions KTRIAN can support.
• Monitor hiring activity, company expansion, funding announcements, new market entry, and other relevant business triggers.
• Research target companies across relevant geographies and industries.
• Evaluate whether a company fits KTRIAN's ideal customer profile based on its size, hiring requirements, business model, and potential need for building a team in India.
• Maintain a structured list of target accounts with the source and rationale for prioritisation.

2. Decision-Maker & Contact Research

• Identify relevant decision-makers, including Founders, CEOs, COOs, CFOs, Heads of Talent, HR leaders, and functional heads.
• Find and verify professional contact information, including business email addresses, LinkedIn profiles, job titles, and company details.
• Map relevant contacts to the correct company and identify the most appropriate buyer for the potential requirement.
• Record the source and verification status of contact information.

3. HubSpot CRM Management

• Maintain accurate company, contact, and lead records in HubSpot.
• Update relevant properties, including lead source, company information, hiring signals, target function, decision-maker details, and prospect status.
• Identify and resolve duplicate records, missing information, outdated contacts, and data inconsistencies.
• Build and maintain segmented lists for active prospecting, sales follow-up, nurture, and reactivation.
• Ensure that records are organised and actionable for the sales and digital marketing teams.
• Prepare periodic reports on lead generation activity, database quality, and prospect pipeline coverage.

4. Dormant Lead Database Reactivation Support

• Review existing HubSpot records with little or no meaningful activity over the previous 12 months.
• Validate whether the company and contact remain relevant to KTRIAN's target customer profile.
• Refresh outdated company information, contact details, and job titles where possible.
• Segment dormant records by industry, company type, persona, service relevance, and other useful criteria.
• Prepare clean, appropriately segmented lists for the digital marketing team to use in re-engagement campaigns.
• Maintain suppression and do-not-contact information according to company processes.

5. Sales & Digital Team Support

• Deliver qualified, well-researched prospect lists to the sales team for calling and direct outreach.
• Prepare targeted contact lists for email campaigns managed by the digital marketing team.
• Coordinate with sales and digital marketing to understand campaign targeting requirements and improve list quality.
• Incorporate feedback on lead relevance, contact accuracy, and prospect conversion into future research.
• Use AI and automation tools where appropriate to improve research efficiency without compromising data accuracy.

Required Skills & Qualifications

• 1–3 years of experience in B2B lead generation, sales research, prospect research, data enrichment, or CRM operations.
• Hands-on experience with HubSpot
• Familiarity with LinkedIn, LinkedIn Sales Navigator, and B2B contact research tools.
• Ability to research companies, understand hiring activity, and identify potential business opportunities.
• Good understanding of company structures, decision-maker roles, and B2B buying processes.
• Strong attention to detail and commitment to maintaining accurate data.
• Good Excel or Google Sheets skills, including filtering, sorting, deduplication, and data organisation.
• Ability to manage repetitive research tasks while meeting quality and productivity targets.
• Good written communication skills for documenting research findings and preparing clear handoffs.
• Ability to work independently and manage priorities with limited supervision.

Preferred Qualifications

• Experience prospecting for international B2B markets, particularly the US, UK, Europe, or Australia.
• Exposure to Apollo, ZoomInfo, Lusha, Hunter, Sales Navigator, or similar prospecting tools.
• Experience building HubSpot lists, managing CRM properties, and creating basic reports.
• Familiarity with hiring signals, recruitment, HR services, EOR, payroll, staffing, or managed team services.
• Experience using AI tools to accelerate company research, data enrichment, and workflow management.

Performance Metrics

Performance will be evaluated on:

• Number of relevant target accounts researched and added.
• Number and quality of verified decision-maker contacts identified.
• Accuracy and completeness of CRM records.
• Quality of prospect segmentation and lists delivered to sales and digital marketing.
• Progress in cleaning, validating, and organising dormant CRM records.
• Timeliness of delivery against prospecting requests.
• Feedback from sales and digital teams on lead relevance and contact accuracy