B2B Content Strategist (B2B Technology) - US Hours

Key Responsibilities:

Content Strategy & Thought Leadership

• Develop and execute a comprehensive content marketing strategy aligned with business objectives, brand positioning, and demand generation goals.
• Create and manage an editorial calendar to ensure consistent content delivery across multiple marketing channels.
• Identify content opportunities through market research, customer insights, competitive analysis, industry trends, and emerging technologies.
• Build thought leadership initiatives that position the organization as a trusted technology partner.

Content Creation & Management

• Create engaging content including blogs, articles, case studies, newsletters, website copy, email campaigns, social media content, and marketing collateral.
• Translate complex technology topics into compelling, business-focused content.
• Research industry trends, client challenges, competitors, and emerging technologies to support content development.
• Interview subject matter experts and business leaders to gather insights for content creation.
• Edit, proofread, and optimize content for clarity, consistency, and brand alignment.
• Digital Marketing Support
• Publish and maintain content across websites, blogs, email marketing platforms, and social media channels.
• Support SEO initiatives through keyword research and content optimization.
• Assist with LinkedIn content planning and execution.
• Manage content calendars and ensure timely delivery of content assets.

Digital Marketing & Campaign Execution

• Support integrated marketing campaigns across digital channels, including websites, email, social media, webinars, and events.
• Develop SEO-driven content strategies through keyword research, on-page optimization, and content performance improvements.
• Plan and execute LinkedIn content strategies to increase audience engagement and brand visibility.
• Collaborate with design teams to develop visually engaging marketing assets.

Sales & Marketing Collateral

• Develop presentations, one-pagers, brochures, solution briefs, case studies, and customer-facing collateral.
• Support webinars, campaigns, events, and lead-generation initiatives through content creation.
• Collaborate with internal teams and design resources to develop engaging marketing assets.

Analytics & Performance Optimization

• Track and analyze content performance using analytics tools to measure engagement, traffic, lead generation, SEO rankings, and conversion rates.
• Prepare regular performance reports and provide recommendations for continuous improvement.
• Optimize content strategy based on data, customer behavior, and campaign insights to maximize ROI.

Qualifications

• Master's degree in Marketing, Communications, Journalism, English, Business, or a related field.
• 5–8 years of experience in Content Marketing, Content Strategy, or B2B Marketing, preferably within the technology, IT services, SaaS, or digital transformation industry.
• Exceptional writing, editing, storytelling, and communication skills.
• Strong understanding of B2B content marketing, SEO, email marketing, social media, and demand generation.
• Experience in writing copy for videos, product demos and podcast promos.
• Experience with CMS platforms (WordPress or similar), marketing automation tools, and analytics platforms such as Google Analytics.
• Ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.
• Strong research, stakeholder management, and project coordination skills.

Preferred Qualifications

• Experience creating technical and business-focused content for enterprise audiences.
• Knowledge of content performance analytics and reporting tools.
• Basic presentation design and marketing collateral development skills.
• Familiarity with AI-powered content creation and marketing tools is an added advantage.
• Basic design experience using Canva or Adobe Creative Suite is a plus.