B2B Content Specialist

Company: Revalsys Technologies (P) Ltd.

Location: Hyderabad (On-site)

Experience: 1+ Years

Education: Any Graduate (Marketing, Communications, or Advertising preferred)

Revalsys Technologies is seeking a versatile Integrated Marketing Specialist to drive our brand presence across multiple platforms. In this role, you will act as a bridge between our technical product teams and the market. You will be responsible for creating high-impact visual stories, managing digital content, and leveraging AI tools to build a cohesive brand identity that supports our sales and growth objectives.

• Visual Design: Design professional PowerPoint presentations for sales pitches and product demos, as well as high-quality brochures and marketing flyers.
• Content Creation: Create and curate engaging content across formats, including blog posts, infographics, videos, and social media updates.
• Technical Translation: Study our software products to convert technical specifications into visually appealing and easy-to-understand marketing assets.
• AI Integration: Use hands-on experience with AI tools (ChatGPT, Gemini, etc.) to streamline content generation and creative workflows.

• Digital Synergy: Coordinate with the digital marketing team to execute SEO/SEM strategies and publish optimized social media content.
• Market Intelligence: Conduct market research to identify consumer segments and devise effective plans to reach them.
• Campaign Management: Plan, execute, and evaluate promotional campaigns, including negotiating advertising contracts to boost brand awareness.
• Reporting: Analyze campaign performance data and provide actionable recommendations for continuous improvement.

• Cross-Functional Liaison: Work closely with tech teams, agencies, and sales departments to ensure marketing materials meet specific business and client requirements.
• Task Management: Self-manage and track assigned tasks effectively, ensuring all projects align with company guidelines and deadlines.
• Brand Consistency: Research and gather information to write content that strictly follows the established style, tone, and brand requirements.

• Technical Skills: * Mastery of PowerPoint, Canva, or similar design tools.
• Proficiency in MS Office (Excel/Word) and modern marketing software.
• Familiarity with SEO, SEM, and Digital Sales tactics.
• Creative Background: Strong writing and editing skills with a background in copywriting or design being a major plus.
• AI Savvy: Experience leveraging AI content tools to improve speed and creativity.
• Soft Skills: A self-starter with a meticulous eye for detail and excellent English communication skills.