About the Hiring
This position is being sourced and managed by Dotcom Growth on behalf of a confidential US-headquartered global IT services client. The selected candidate will own account-based outbound outreach and content personalisation for named enterprise accounts, running highly targeted email sequences, account-specific landing pages, and intent-driven content campaigns to generate qualified pipeline for the sales team.
About the Company
Our client is a 24-year-old global technology company headquartered in the United States, with delivery centers in India and offices across the UK and Singapore. They serve enterprise clients across healthcare, fintech, insurance, retail, and legal technology, delivering AI, cloud, RPA, Salesforce, custom software, and digital transformation solutions.
Salary
INR 45,000 to 80,000 per month depending on experience and demonstrated ABM outbound performance. Immediate joiners preferred.
Role Overview
We are looking for a B2B ABM Outbound and Content Specialist with proven experience running account-based outreach and personalised content campaigns for enterprise IT services, SaaS, or B2B technology companies targeting US and UK buyers. This is not a bulk email or generic content role. You must understand how to identify the right accounts, build personalised outreach sequences, create account-specific content assets, and track engagement at the account level to drive qualified pipeline.
What You Will Do
- Build and maintain named account lists in coordination with the sales and BD team, researching accounts for buying signals, intent data, technology stack, company news, and leadership changes
- Design and execute personalised multi-touch outreach sequences for named enterprise accounts using email (Instantly.ai), LinkedIn, and direct mail or gifting where appropriate
- Write highly personalised outreach copy tailored to each target account's specific business context, industry challenges, and the relevant Enterprise IT services or POC product being promoted
- Build account-specific landing pages and microsites personalised to named accounts or account segments, referencing their industry, use cases, and relevant case studies
- Create account-specific content assets including one-pagers, solution briefs, personalised video scripts, and industry-specific case study summaries for use in outreach sequences
- Monitor account engagement signals including email opens, link clicks, landing page visits, and content downloads to identify when accounts are showing buying intent
- Coordinate with the BD and pre-sales team to hand off warm accounts at the right moment with a full engagement summary
- Manage CRM records for all named accounts including outreach history, content sent, engagement signals, and pipeline stage
- Run structured experiments on personalisation level, outreach timing, content type, and sequence length to continuously improve account engagement and meeting conversion rates
- Report weekly to the founder on named account coverage, outreach volume, engagement rates, meetings booked, and pipeline influenced by ABM activity
What We Are Looking For
- 3 to 6 years of B2B marketing or outbound experience with at least 2 years specifically running ABM outbound and content personalisation campaigns for enterprise IT services, SaaS, or B2B technology companies
- Proven experience building and executing personalised outreach sequences for named enterprise accounts using tools like Instantly.ai, Mailshake, Lemlist, or similar
- Strong copywriting skills for enterprise B2B outreach, you can write a personalised email to a CTO that references something specific about their company and gets a reply
- Experience building account-specific landing pages or content assets personalised to named accounts or industry segments
- Hands-on experience with intent data tools or signals (LinkedIn activity, website visitor tracking, content engagement, job postings, funding announcements) to prioritise account targeting
- Working knowledge of CRM platforms (HubSpot or Salesforce) for account-level engagement tracking and pipeline reporting
- Ability to research a company in depth and find the specific angle that makes outreach relevant and not generic
Good to Have
- Experience running ABM campaigns for healthcare IT, fintech, insurance technology, or legal technology verticals
- Familiarity with reverse IP identification tools for website visitor tracking and warm outbound plays
- Understanding of how ABM content and outbound integrates with paid media for a full account-based programme
Key Skills
ABM Outbound, Account Based Marketing, Personalised Outreach, B2B Email Outreach, Instantly.ai, Mailshake, Lemlist, Account Specific Content, Landing Page Personalisation, Intent Data, CRM Management, HubSpot, Named Account Research, Buying Signal Monitoring, Enterprise IT Services, US and UK Market, Pipeline Reporting
