AVP-TeleSales

About Us

Agrim is India's largest Agri-input e-commerce platform, empowering lakhs of retailers across the country with better access, pricing, and service. We're backed by marquee investors and are growing fast.

With 800+ employees and ambitious plans to 2x in the next two quarters, we are transforming how Agri-retailers buy and grow their businesses. Our culture is rooted in five values: Delivery Excellence, Ownership, Frugality, Simplicity, and Transparency. You can read more about us here:

Role Overview

This is a high impact leadership role where you will lead the team building and management of a 200+ inside tele sales force tasked with onboarding retailers onto our platform (Agrim Retailer App

).Your mandate is simple but demanding - Lead the inside sales force to onboard 200,000 agri-input retailers in 2 years while maintaining Cost of Acquisition (CAC) discipline.

Why this role matters

This role is the heartbeat of our growth engine. AGRIM's growth depends on deep rural penetration, high-quality retailer onboarding, and consistent order generation. This role forms the backbone of this execution engine — ensuring inside sales team gives predictable and scalable performance.

Key Responsibilities

• Build and scale team: Hire, train, and manage a 200+ member inside telesales team across multiple locations.
• Own retailer acquisition targets: Drive monthly retailer onboarding run-rates to deliver the mandate of 200,000 agri-input retailers in 2 years while maintaining CAC discipline.
• Design sales playbook: Create, standardize, and continuously improve sales scripts, call workflows, objection-handling frameworks, and training modules tailored to agri-input retailers,
• Run performance governance: Set up rigorous MIS, dashboards, funnel reviews, and call-quality audits to track productivity, conversion, and CAC at rep, pod, and program level.
• Cross-functional collaboration: Partner with Product and Marketing to refine value propositions, campaigns, and onboarding journeys based on frontline feedback and funnel insights.

Success Metrics

• Monthly retailer onboardings run rate.
• Customer Acquisition cost
• Quality of Retailer onboarding.

Requirements

• 10–12 years of Inside Sales experience in sales force management in industries such as FMCG, fintech, telecom, microfinance, or B2B market places.
• Minimum 2 years leading a team of atleast 150 members as Senior Manager/AVP.
• Hands-on with data-driven sales ops (MIS, dashboards, funnel metrics)
• Strong grasp of unit economics and experience driving CAC discipline.

Why

Join UsAt Agrim, you will shape the people engine of a Bharat-scale startup on its path to IPO. This is an opportunity to build one of India's most impactful playbooks while working with a mission-driven team solving one of India's largest distribution challenges.