Perform detailed evaluation of client business environment including customer needs, capabilities, and competitive realities to identify unique market opportunities and threats
Develop and drive digital vision for brands, create next generation Digital strategy and roadmaps, conduct competitive analysis and benchmarking, and digital KPIs
Lead and drive pitches which add to the business acquisition process for digitally led accounts
Drive and coordinate integration of digital campaign strategy across all channels
Partner with creative, technology, analytics and account management teams to ensure successful project handoff and work is appropriately positioned for long-term success
Direct client reporting and strategic planning based on statistical information
Develop and manage third party vendors or contractors required to provide products or services to meet the department's delivery mandates
Keep abreast of developments within the clients industry and digital landscape
Be responsible for actual deliveries and high quality ROI in implementation of client campaign via a closely knit team.
